FORT WORTH, Texas--(EON: Enhanced Online News)--Gift shopping is a major focus of frugality for career service member families again this holiday season.
“The 2016 holiday shopping season marks the ninth consecutive year that the Index has pointed to leaner spending in military families”
First Command's annual holiday spending survey reveals that 92 percent of middle-class military families (commissioned officers and senior NCOs in pay grades E-5 and above with household incomes of at least $50,000) plan to cut back this year, statistically unchanged from the past five years. Roughly two out of five (39 percent) expect to spend less on gifts this year, making it their No. 1 belt-tightening plan for the holidays.
Military shoppers expect to spend considerably less on gifts than last year. On average they anticipate spending $1,148, down 30 percent from the $1,625 they estimate having spent last year. Roughly one in three families (37 percent) say they expect to spend less than $500 on gifts.
Military families also expect to cut their gift giving expenses by:
- Giving fewer gifts per person (30 percent)
- Setting a maximum amount for gifts (28 percent)
- Buying gifts at discount stores (25 percent)
- Giving gifts to fewer people (24 percent)
- Making gifts (13 percent)
Black Friday shopping continues to be a central gift-buying strategy for career military families. Thirty six percent of survey respondents said they planned to do most or all of their holiday shopping on the day after Thanksgiving.
Other ways military families are cutting back for the holidays include spending less on travel (25 percent), decorations (23 percent) and food (13 percent).
“The 2016 holiday shopping season marks the ninth consecutive year that the Index has pointed to leaner spending in military families,” said Scott Spiker, CEO of First Command Financial Services, Inc. “Notably, these conservative spending behaviors are helping America’s career service members feel more confident about their finances. Their willingness to carry belt-tightening ways through the holiday season underscores a broader commitment to maintain year-around control over household finances in the ongoing pursuit of long-term financial security.”
About the First Command Financial Behaviors Index®
Compiled by Sentient Decision Science, Inc., the First Command Financial Behaviors Index® assesses trends among the American public’s financial behaviors, attitudes and intentions through a monthly survey of approximately 530 U.S. consumers aged 25 to 70 with annual household incomes of at least $50,000. Results are reported quarterly. The margin of error is +/- 4.3 percent with a 95 percent level of confidence. http://www.firstcommand.com/fbi/
About Sentient Decision Science, Inc.
Sentient Decision Science was commissioned by First Command to compile the Financial Behaviors Index®. SDS is a behavioral science and consumer psychology consulting firm with special vertical expertise within the financial services industry. SDS specializes in advanced research methods and statistical analysis of behavioral and attitudinal data.
About First Command
First Command Financial Services and its subsidiaries, including First Command Advisory Services, First Command Bank and First Command Financial Planning, assist American families in their efforts to build wealth, reduce debt and pursue their lifetime financial goals and dreams—focusing on consumer behavior as the first and most powerful determinant of results. Through knowledgeable advice and coaching of the financial behaviors conducive to success, First Command Financial Advisors have built trustworthy, lasting relationships with hundreds of thousands of client families since 1958.
First Command Financial Services, Inc., is the parent of First Command Financial Planning, Inc. (Member SIPC, FINRA), First Command Advisory Services, Inc., First Command Insurance Services, Inc. and First Command Bank. Financial planning services and investment products, including securities, are offered by First Command Financial Planning, Inc. , a broker-dealer. Financial planning and investment advisory services are offered by First Command Advisory Services, Inc., an investment adviser. Insurance products and services are offered by First Command Insurance Services, Inc., in all states except Montana, where as required by law, insurance products and services are offered by First Command Financial Services, Inc. (a separate Montana domestic corporation). Banking products and services are offered by First Command Bank. In certain states, as required by law, First Command Insurance Services, Inc. does business as a separate domestic corporation. Securities products are not FDIC insured, have no bank guarantee and may lose value. A financial plan, by itself, cannot assure that retirement or other financial goals will be met. First Command Financial Services, Inc. and its related entities are not affiliated with, authorized to sell or represent on behalf of or otherwise endorsed by any federal employee benefits programs referenced, by the U.S. government, or the U.S. armed forces.