Taco Bell Announces $1 Double Stacked Tacos, Rewriting the Rules for Value Customers Crave

Packed with flavor, Taco Bell’s $1 Double Stacked Tacos arrive just in time for the holidays

IRVINE, Calif.--()--Twice the flavor is twice as intriguing, and that’s what Taco Bell delivers with its new $1 Double Stacked Tacos, available nationwide on December 22. With both a hard shell and a soft tortilla, and available in three flavors – Cool Habanero, Spicy Sweet and Nacho Crunch – this taco will inspire serious order envy.

Taco Bell is on a mission to elevate the consumer experience, and the $1 Double Stacked Tacos not only elevate fan’s cravings, but do so at a price point that’s becoming harder to find in the industry. Just in time for the holidays when wallets may be hurting and spirits may need lifting, the new $1 Double Stacked Tacos continue to give fans the craveable items Taco Bell is known for, at an undeniable price point.

Along with the $1 Double Stacked Tacos, Taco Bell is introducing two new sauces, Habanero for the Cool Habanero taco and both Cool Habanero and Sweet Chili for the Spicy Sweet taco. These sauces further showcase the brand’s continued product innovation and bring the flavor of the tacos to a new level, punching up the heat with bold, spicy ingredients.

  • Habanero Sauce for the Cool Habanero Taco provides heat from the flavors of habanero pepper, guajillo peppers, garlic, ancho chili pepper and paprika, paired with tangy notes from lime and vinegar
  • Sweet Chili Sauce for the Spicy Sweet Taco is sweet with heat to complement our seasoned beef, made with a blend of chilies, red bell peppers, garlic and spice

Fans can grab the $1 Double Stacked Tacos in participating restaurants for a limited time, and at this price point, why not try all three flavors?

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobiledesktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.

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Contacts

Taco Bell Corp.
Laura Nedbal
949-863-4002
Laura.Nedbal@yum.com
or
Edelman
Katie Brownstein
323-761-6529
Katie.Brownstein@edelman.com

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Release Summary

Twice the flavor is twice as intriguing, and that’s what Taco Bell delivers with its new $1 Double Stacked Tacos, available nationwide on December 22.

Taco Bell Corp.