LONDON--(EON: Enhanced Online News)--Technavio research analysts expect the global breast massager market to grow at a CAGR of more than 4% during the forecast period, according to their latest report.
“The global breast massager market is growing steadily with the introduction of many new products and technologies. Products such as battery-powered breast massagers provide greater ease of use and enhanced portability”
The study covers the present scenario and growth prospects of the global breast massager market for 2016-2020. The report segments the market into two main distribution channels, which are retail stores and online retail stores. It also examines key emerging trends and their influence on current and future markets.
According to Amber Chourasia, a lead analyst at Technavio, for health and wellness research “Countries such as Brazil, Mexico, India, and China have high growth potential due to an increase in disposable income, which allows people to spend more on personal care essentials. Moreover, the high birth rate in these countries will also fuel the market as breast massagers are recommended to increase breast milk supply.”
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Technavio analysts highlight the following four drivers that are contributing to the growth of the global breast massager market:
- Increased beauty consciousness among women
- Surge in disposable income
- Increasing awareness of the benefits of breast massagers
- Growing demand for privacy and comfort
Increased beauty consciousness among women
There is a growing importance placed on physical appearance as people believe it helps in gaining acceptability in social situations as well as at the workplace. It also boosts self-confidence and self-esteem. This has resulted in the adoption of beautification products to enhance the physical appearance. People in countries such as Brazil, the US, and Venezuela have readily adopted products such as breast massagers for breast enhancement. Regularly massaging the breast with breast massager prevents sagging, improves shape, reduces scars, and improves skin tone. These breast massagers provide a more natural look compared with other breast enhancement procedures such as breast implants. Also, this alternative is more economical and less tedious.
Surge in disposable income
There is global increase in disposable income especially in Pacific Rim countries such as India, Malaysia, Indonesia, and Vietnam. The rise in disposable income has changed the living standards of the consumers, enabling them to buy necessities as well as health and wellness products such as breast massagers. The rise in urban population will further increase the demand for breast massagers because of increased awareness and availability of these products among consumers in these areas.
“The global breast massager market is growing steadily with the introduction of many new products and technologies. Products such as battery-powered breast massagers provide greater ease of use and enhanced portability,” says Amber.
Increasing awareness of the benefits of breast massagers
Breast cancer cases have increased exponentially in the recent past. Increasing exposure to radiations and the growing production of synthetic chemicals are contributing to the increased incidence of breast cancer. Breast massage is one of the methods adopted for reducing the risk of breast cancer and it is also one of the treatments suggested for patients who have breast cancer. Massaging helps in the circulation of lymph fluid and improves the immunity of the patient. Greater circulation of lymph fluids encourages better elimination of toxins from the tissues and prevents the release of chemicals like cortisol and noradrenaline, which are produced due to stress and reduced immune system functions. Massage also improves the flow of blood to the tissues, thereby leaving them well-nourished and free from blockages.
This has resulted in vendors coming up with wellness products such as breast massagers, which are easy to use and less costly. With continuous use, breast massagers reduce the risks of fibroids, cysts, and cancer and relieve pain and discomfort. Thus, with the increase in awareness of the benefits of breast massagers, the market revenue will increase in future.
Growing demand for privacy and comfort
The growing demand for privacy has escalated the demand for massagers at home. They not only give comfort and a relaxing environment at home but also provide security and privacy to the users. Most people do not feel comfortable in a massage therapist's chamber, particularly with undressing, draping, and being massaged by strangers. People are also wary of scandals such as misconduct and illegal video recordings during the process, which have occurred in the past in many massage centers.
A breast massager is developed based on proven massage therapies and it works in the same way as in clinics. It incorporates special mechanisms that slowly apply vibrations on the affected area and provide comfort and benefits. Thus, the demand for portable breast massagers, which can be used in the privacy of one’s home is expected to increase during the forecast period and will contribute significantly to the market share.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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