DENVER--(EON: Enhanced Online News)--KRG Capital Partners (KRG), a Denver-based buyout firm, today announced that it has completed the sale of Ansira Partners, Inc. (Ansira), a leading data-driven, technology-enabled marketing solutions provider, to Advent International. Financial terms were not disclosed.
Bruce Rogers, Managing Director at KRG, commented, “I’d like to congratulate Martin Reidy and the entire Ansira management team for their superb execution of Ansira’s growth strategy and market positioning, and thank them for their strong partnership with KRG. Ansira is an industry leading solutions provider because Martin and his team remain keenly focused on delivering outstanding results for Ansira’s clients in this time of fast paced change in data-driven and technology-enabled marketing. We wish them all the best with their new partners Advent International.”
KRG acquired Ansira in March 2012, and the sale represents the 9th successful full exit in KRG’s $1.96 billion Fund IV.
Petsky Prunier Securities and Lincoln International served as financial advisors and Kirkland & Ellis served as legal advisor to Ansira on the transaction.
Founded in 1996, KRG is a Denver-based private equity buyout firm focused on “buy and build” investment opportunities in the lower middle market. KRG has approximately $4.4 billion of cumulative capital either deployed or available for future investment, which includes approximately $1.2 billion deployed since inception by institutional equity co-investors. The Firm seeks investment opportunities where KRG can work in concert with owners and operating managers who are committed to expanding their companies and becoming industry leaders. The result is a partnership that focuses on creating a significantly larger enterprise through a combination of internal growth and complementary add-on acquisitions.
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Ansira is a leading data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs through marketing automation, data analytics, CRM, and performance media. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media, traditional and creative campaigns, marketing automation, and trade promotion programs. Ansira is among the 3 largest independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, technology and specialty services.
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