As a complement to this transition paper, the IAB Tech Lab provides two detailed checklists to ease the transition for different stakeholders—one is designed for publishers, and the other for brands and agencies. Both include such tailored suggestions as communications best practices and information regarding the technical components that need to be updated. The IAB Tech Lab will also release tools such as a VAST Validator and a JS VPAID tester by January 2017 to help with the transition.
“Transitioning Video Ads from Flash to HTML5/JS” is available for download at iabtechlab.com/html5videotransition.
About IAB Technology Laboratory
The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry. The organization’s founding member companies include AppNexus, Google, GroupM, Hearst Magazines Digital Media, LinkedIn, PubMatic, Sonobi, Tremor Video, Yahoo, and Yahoo! JAPAN. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco.