“A high standard of living with greater disposable incomes is one of the key reasons for the high market share of the Americas. In 2015, a total amount of USD 13 billion was generated from the aesthetic cosmetic procedure segment in the region, clearly displaying the healthy market potential”
In this report, Technavio covers the market outlook and growth prospects of the global breast implant market for 2015-2020. By product type, this market is segmented into silicone and saline breast implants.
Two of the key drivers for this market are the increasing beauty consciousness among consumers and the decreasing procedural costs. People opt for breast implants and other beauty procedures to boost their self-confidence and self-esteem. People in countries like Brazil, the US, South Korea, and Venezuela pay a lot of attention to physical appearances, grooming, and personal care, which puts these countries at the top of the leaderboard in the market.
Additionally, the cost of breast implant surgeries has dropped considerably over the past few years. This can be attributed to the high level of competition among plastic surgeons and the growing number of cosmetic surgery clinics, where reduced prices give them a market edge. This improved affordability results in a higher number of women to opt for the procedure in countries like the US and Europe, thereby benefiting the global breast implant market.
Technavio’s research study segments the global breast implant market into the following regions:
Americas: largest breast implant market
“A high standard of living with greater disposable incomes is one of the key reasons for the high market share of the Americas. In 2015, a total amount of USD 13 billion was generated from the aesthetic cosmetic procedure segment in the region, clearly displaying the healthy market potential,” says Amber Chourasia, one of the lead analysts at Technavio for health and wellness research.
By gender, women comprise the majority consumer segment of the market. In 2015, more than 1.7 million women underwent cosmetic procedures, which is almost 90% of the total number of procedures. Of these procedures, breast augmentation is the most demanded and sought after, especially in countries like the US, Brazil, and Mexico.
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EMEA: market witnessing healthy recovery post government intervention
Since the economic recovery, the breast implant market in EMEA is on an upward trend with people looking to enhance their self-esteem by obtaining more accepted standards of physical beauty. Additionally, there is easier availability of both invasive and non-invasive techniques that is spurring in the market. Eastern Europe is slowly on its way to becoming the most sought-after destination for cosmetic surgery due to greater affordability and higher levels of care.
The concerns that were raised previously regarding safety concerns and reimbursement policies are being taken care of by proactive government guidelines and standards, especially to ensure safety and traceability. Countries like Germany and the Netherlands are actively investing to educate people about the quality and cost of the available healthcare options. This is helping the cosmetic surgery industry to regain the trust of customers, thus driving market growth.
APAC: market witnessing more acceptance towards cosmetic procedures
“With growing standards of living, countries in APAC are witnessing higher levels of acceptance of cosmetic surgery, thus driving the market forward. To enhance the growth, the players in the market have responded with more affordable procedures, procurement of better infrastructure, and provide better safety and care to the patients. South Korea, China, Japan, and India are the leading countries in this market space in the region,” says Amber.
South Korea calls for a special mention due to the fact that the country sees the highest percent of the population opting for cosmetic procedures. Despite its small size, the country is ranked fourth globally in terms of number of surgical procedures undertaken (2015 figures). The individuals here, even those belonging to the middle-class, feel a great need to look and behave in a certain way, which is a highly effective driver for this market. To feed this great demand, there are more than 2000 certified plastic surgeons in the region. It is estimated that between 2009 and 2015, the country was responsible for generating USD 1 billion from the cosmetic procedure segment.
The top vendors in the global breast implant market highlighted in the report are:
- Mentor Worldwide
- GC Aesthetics
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- Global Plastic Surgery Products Market 2016-2020
- Global Medical Aesthetics Market 2016-2020
- Global Disposable Undergarment Market 2016-2020
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