LONDON--(EON: Enhanced Online News)--Technavio has announced the top five leading vendors in their recent global baby stroller and pram market report until 2021. This research report also lists five other prominent vendors that are expected to impact the market during the forecast period.
“The global baby stroller and pram market is forecast to grow at a CAGR of almost 6% in the forecast period. This growth will be from both baby stroller and pram segments of the market. The baby strollers can be classified as comfort, 3-wheeler, and multi-child strollers. The comfort strollers are the most widely used strollers, with a market share of almost 70%,” says Brijesh Choubey, one of the lead analysts at Technavio for toys and baby products research.
The pram segment is further divided into buggy prams and compact prams. Buggy prams are traditional prams that have padding, are bulky, and can be adjusted to various reclining positions. Compact prams, on the other hand, are light-weight and easy to transport. The vendors in this market space comply with a strict set of regulations laid down by the government to come up with safe baby products.
Competitive vendor landscape
The global baby stroller and pram market is characterized by both international and regional vendors who are well established. In recent times, with more traction in the market for international players, regional vendors are finding it difficult to compete with them, especially in terms of quality, technology, and price.
International players are capitalizing on the expanding markets in APAC, increasing the total market penetration. The rise in per capita expenditure on child products in the developing economies of these regions has had a significant role in the growth of the market, making them attractive locations for the launch of new products.
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Top five vendors in the global baby stroller and pram market:
Baby Jogger offers jogging strollers and all-terrain strollers. Its offerings include double, every day, jogging, zip, 3- and 4-wheel, and jogging strollers, and pushchairs for adults and children with physical disabilities. The company is owned by Newell Rubbermaid. It offers various kinds of accessories for its strollers such as weather shields, glider boards, liquid holsters, parent consoles, foot muffs, cooler bags, and carry bags. Baby Jogger also has a wide geographical presence and a strong distribution network.
Chicco is a privately-held company that designs, develops, and distributes games, toys, feeding products, and other accessories for children in the US and abroad. The company distributes its products in over 120 countries. In the feeding segment, they have bottles, transition cups, accessories, gift sets, nipples, pacifiers, and teethers. Their apparel segment includes body suits, dresses and skirts, outfits, outerwear, pants, shoes, shirts, sweaters, and accessories. The toys include activity centers, first toys, learning, musical, nightlights, pull-alongs, rattles, ride-ons, stroller toys, vehicles, and walkers.
Dorel designs, manufactures, and supplies juvenile products and bicycles. Its products are sold through mass merchant discount chains, specialty and department stores, club format outlets, independent stores, and sporting goods stores in over 100 countries. Its three important outlets are Dorel juvenile, Dorel sports, and Dorel home furnishings. The company has a wide range of products in baby stroller category through its Dorel juvenile segment.
Evenflo is a manufacturer of innovative infant equipment and baby care and juvenile products. It sells its products through mass, specialty, and food and drug retailers. It is a privately-held company. It needs high investment to support its expansion and growing R&D requirements. The company is dependent on very few investors for raising funds for its operations. The private ownership puts the company at a disadvantage over its public limited counterparts.
Graco engages in the design, manufacture, and marketing of a wide range of juvenile products. It operates as a subsidiary of Newell Rubbermaid. The company gets support from its parent company offers Graco global exposure. It is among the leading baby and parenting companies worldwide that provide infant and juvenile products that include car seats, strollers, highchairs, and playards. Its parent company Newell Rubbermaid offers consumer products. Newell Rubbermaid operates through its business units across the Americas, Europe, the Middle East, and Africa (EMEA), and APAC. Graco receives considerable benefits from Newell Rubbermaid in the areas of R&D, manufacturing capabilities, technical expertise, sales and distribution network, and business strategies.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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