CHICAGO--(EON: Enhanced Online News)--With a focus on growth and bringing new and exciting services to clients, Havas Chicago continues its positive trajectory by adding Laura Terry, chief marketing officer, to the talented executive team. In her new position, Laura will lead the development and implementation of growth initiatives and will oversee the marketing and public relations teams to drive reputation growth for the Havas Chicago Group. She fills the role left vacant by chief growth officer, Laura Maness, who was promoted to president of Havas New York.
Originally born in England, Laura joins the team from the Omnicom agency, Martin Williams in Minneapolis where she served as CMO. She brings an amazing pitch win record and worked with some incredible brands including retail giants Target and Payless; financial services E*trade, Thrivent and Lincoln Financial; and sports brands, Bauer and Minnesota Wild. She will report directly to the CEO of the Havas Chicago Group, Paul Marobella.
“We’ve worked hard over the last three years to build a modern marketing and creative agency with a new arsenal of very cool and innovative offerings,” said Marobella. “Our goal is to let the world know what we can bring to their brands so they can create new value for their organizations. Laura has a great blend of traditional, digital, social and data experience that fits the mold of our Village model here at Havas and she immediately understood what makes us different.”
Over the past three years, Havas Chicago has massively expanded new and existing relationships, and now looks to Laura to amplify those achievements. Its success is largely due to the agency’s Village model, which allows cross-functional teams and brand partners to leverage integrated data to drive real-time creativity, the creation of the first ever agency for Millennials by Millennials, the Annex and a robust Latino agency – giving the company creative edge as it steadily expands.
Alongside Marobella and Jason Peterson, chief creative officer of Havas North America, Laura will be the point person for all Havas Chicago brand and growth opportunities.
About Havas Chicago
Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. The agency brings an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Group, a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, Havas Chicago fuses an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more on the website, or follow us on Twitter, Facebook and Instagram.