SAN FRANCISCO--(EON: Enhanced Online News)--Extole, the leading advocate marketing platform, today announced the three finalists of its second annual Advocacy and Customer Experience (ACE) Award: Hanna Andersson, Tesla Motors, and Ulta Beauty. The ACE Award honors the best advocate marketing program of the year and recognizes brands that successfully engage their existing advocates to help acquire new customers. Customers acquired through advocate referral programs spend more, are more loyal, and are more likely to refer their friends to the brand.
“Advocacy goes beyond being nice to your customers”
The three finalists for this year’s award will be judged on the creativity, breadth, and overall success of their refer-a-friend program.
Hanna Andersson: Hanna Andersson, provider of exclusively designed and uniquely styled premium children’s clothing and accessories, is a referral marketing standout. Their approach to advocacy and referrals enables them to not just acquire new customers, but gather valuable knowledge about their best customers. Through the insights gained, they’re able to engage advocates and their friends broadly across a range of marketing channels including mobile, site, email, and catalog to create a brand experience based on advocacy.
Tesla Motors: Tesla Motors created a movement around its innovative products and its mission, and the brand is equally as inspiring with its marketing. The company relies almost exclusively on its community of brand advocates to promote its products and offers one of the most well-known referral programs available to consumers. With a disdain for paid advertising, Tesla Motors is leading the trend of reaching new customers through existing ones.
Ulta Beauty: Ulta Beauty, the largest specialty beauty retailer in the United States, is making referrals a key part of the loyalty experience. By giving members of its Ultamate Rewards loyalty program the choice between in-store and online redemption of referral rewards, Ulta demonstrates that the best advocate programs put customers at the center. By bridging the online and offline, Ulta customers engage how and when they want to, creating an exceptional advocate experience and a significant channel for new member acquisition.
“Advocacy goes beyond being nice to your customers,” said Matt Roche, Founder and CEO, Extole. “Customer-centric companies recognize and reward customers, making them part of the brand. Our finalists are exemplars and are all worthy of this award. Only one, however, will win.”
Brands use Extole to turn customers into advocates. Our enterprise advocacy platform and team of experts create beautiful advocate and referral programs, so brands can harness the power of online sharing to the benefit of their bottom line. Extole enables marketers to connect with millions of advocates, scaling word-of-mouth to acquire new customers and increase loyalty using their greatest competitive advantage: their customers.
For more information please visit: https://www.extole.com/