NEW YORK--(EON: Enhanced Online News)--New York & Company, Inc. [NYSE:NWY], a specialty apparel chain with 483 retail stores, today announced that Greg Scott, CEO of New York & Company will be featured on the Emmy Award-winning series “Undercover Boss” Wednesday, Dec. 28 at 8:00-9:00 PM, ET/PT on the CBS Television Network. During his undercover journey, Scott visits four unsuspecting stores to experience the candid reality of what happens at the store level.
“Moving forward, I plan to implement many of these ideas into our stores. Getting to know our customer on a more personal level will ultimately help grow our sales and increase profitability for New York & Company.”
“While undercover, I saw many opportunities that I wouldn’t have been able to see otherwise. I heard so many great ideas to improve processes for our store teams and I was also able learn how to elevate the in-store experience for our customers,” Scott said after the undercover process. “Moving forward, I plan to implement many of these ideas into our stores. Getting to know our customer on a more personal level will ultimately help grow our sales and increase profitability for New York & Company.”
During the show on Dec. 28, Scott will be addressing questions through the company’s Twitter account in real-time, giving fans and customers a chance to learn more about New York & Company and the CEO. He will be reminiscing and sharing personal thoughts of his undercover experiences, as well as answering questions from fans. Users can follow New York & Company on Twitter @nyandcompany for more details and are encouraged to join the conversation using #NYandCompany and #UndercoverBoss.
About New York & Company
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing fashion that is feminine, polished, on-trend and versatile. New York & Company, Inc. helps its customers feel confident, put-together, attractive and stylish by providing affordable fashion. The Company's proprietary branded New York & Company® merchandise is sold through its national network of retail stores and online at www.nyandcompany.com. The Company operates over 400 stores nationwide.
About “Undercover Boss”
“Undercover Boss” is a two-time Emmy Award-winning reality series that follows high-level executives as they slip anonymously into the rank-and-file of their own organizations. Each week, a different leader will sacrifice the comfort of their corner office for an undercover mission to examine the inner workings of their operation.