FRAMINGHAM, Mass.--(EON: Enhanced Online News)--Staples, Inc. (Nasdaq: SPLS) today announced that it has appointed Faisal Masud to the newly created role of Chief Technology Officer. He had previously served as Executive Vice President of Global E-Commerce since joining the company in May, 2013.
“Aligning our e-commerce and global technology organizations under one leader will speed execution so we can more rapidly bring digital solutions to market, and drive even greater innovation within the business, as we continue to enhance our B2B customer experience.”
In his new role, Masud will be responsible for both e-commerce and global technology and will report directly to Shira Goodman, Staples’ Chief Executive Officer and President.
“Faisal has been a change agent for the company, helping grow Staples digital commerce, a key focus of our go-forward strategy,” said Goodman. “Aligning our e-commerce and global technology organizations under one leader will speed execution so we can more rapidly bring digital solutions to market, and drive even greater innovation within the business, as we continue to enhance our B2B customer experience.”
“Today’s digital leader must create a unified digital strategy, realize synergies, and decide on the right investments, all while developing the appropriate technology platform to support innovation, responsibilities which traditionally have fallen to multiple positions,” said Masud. “As Staples evolves its technology infrastructure it’s critical for the organization to think digital and mobile first, and combining product management with technology will drive change from one consolidated CTO lens.”
During his time at Staples, Masud has driven the build-up of the company’s digital channels, lead e-commerce efforts across the organization and been instrumental in the continued development of Staples’ platforms and sites, including staples.com, staplesadvantage.com and related mobile assets.
Technology highlights from Staples under Masud’s direction include:
- The expansion of the company’s omnichannel offering including the ability to buy-online and pick-up in-store, ship from a store and Staples Rush, the company’s same day delivery service.
- The roll-out of Staples Exchange, a unified platform that allows thousands of vendors to sell through all of Staples’ e-commerce channels, with multiple integration options.
- The development of the Staples Easy System, powered by IBM’s Watson, and which brings the “on-demand” world to businesses, allowing customers to order anytime, anywhere, from any device they prefer.
Masud is an e-commerce veteran and has two decades of digital experience, building end-to-end, global e-commerce solutions that have driven growth and improved the customer experience. He joined Staples from Groupon, Inc., where he was vice president and general manager, responsible for managing Groupon Goods’ global strategy and execution. Prior to joining Groupon, Masud was held various leadership roles at eBay and Amazon.
About Staples, Inc.
Staples helps small business customers make more happen by providing a broad assortment of products, expanded business services and easy ways to shop – in stores, online, via mobile or through social apps. Staples Business Advantage, the business-to-business division, caters to mid-market, commercial and enterprise-sized customers by offering a one-source solution for the products and services they need, combined with best-in-class customer service, competitive pricing and a state-of-the-art ecommerce site. Headquartered outside of Boston, Staples, Inc. operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (NASDAQ: SPLS) is available at www.staples.com.