NEWARK, Del.--(EON: Enhanced Online News)--Sallie Mae (Nasdaq: SLM), the nation’s saving, planning, and paying for college company, today announced that Liz Robinson, vice president of brand strategy, was recently recognized as one of the Gramercy Institute's “20 Rising Stars in Financial Marketing” for 2016-17. This year’s recipients were honored at a special reception at Le Cirque in New York City.
“Her efforts to create integrated and focused brand marketing campaigns to better communicate and connect with current and prospective customers has been an asset to our organization. We congratulate her on this well-deserved award.”
The Gramercy Institute is an industry think-tank focused on the intellectual needs of senior marketers from the world’s major financial firms. Each year, the Institute reaches out to its network of several thousand financial marketing industry insiders to collect nominations for its “20 Rising Stars in Financial Marketing” awards. Finalists are selected based on their work, leadership, and vision in financial services marketing.
Robinson has more than 20 years of hands-on marketing and communications experience in financial services. She’s played an instrumental role in developing the strategy and content for the company’s various national brand initiatives. Robinson was selected by the Gramercy Institute for her work launching Sallie Mae's “Let's Make College Happen” brand campaign. She is based at Sallie Mae’s Newton, Massachusetts, office overseeing brand strategy and creative services.
“Liz has been a faithful brand ambassador for Sallie Mae for more than a decade, developing and communicating Sallie Mae’s brand and mission — to help families save, plan, and pay for college — both internally and externally,” said Charlie Rocha, executive vice president and chief marketing officer, Sallie Mae. “Her efforts to create integrated and focused brand marketing campaigns to better communicate and connect with current and prospective customers has been an asset to our organization. We congratulate her on this well-deserved award.”
Robinson also led the company’s “Bridging the Dream Scholarship” program, a new initiative that combined employee engagement and scholarship to help four deserving high school students make the dream of higher education a reality. The Sallie Mae Bridging the Dream Scholarship is part of the company’s continued commitment to helping students and families make college happen.
This year, Sallie Mae has introduced new products to help families save for college, launched initiatives that encourage families to plan for college, conducted research on how families save and pay for college, partnered to create materials to help families understand and manage credit, and continued to offer competitive private education loans for students and now parents to cover any gaps in college financing. The company is also investing millions to enhance multiple aspects of the customer experience from application through repayment, including a new web site and mobile payment app, and has moved all private education loan customer service to the United States.
For more information on saving, planning, and paying for college, visit www.SallieMae.com.
Sallie Mae (Nasdaq: SLM) is the nation’s saving, planning, and paying for college company. Whether college is a long way off or just around the corner, Sallie Mae offers products that promote responsible personal finance, including private education loans, Upromise rewards, scholarship search, college financial planning tools, and online retail banking. Learn more at SallieMae.com. Commonly known as Sallie Mae, SLM Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.