LONDON--(EON: Enhanced Online News)--=Technavio’s latest market research report on the global natural and organic tampons market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
“Safety concerns associated with conventional tampons, the availability of natural tampons in the market, and marginal price difference between traditional and organic tampons would help consumers opt for natural and organic tampons.”
Amber Chourasia, a lead analyst from Technavio, specializing in research on health and wellness sector says, “Safety concerns associated with conventional tampons, the availability of natural tampons in the market, and marginal price difference between traditional and organic tampons would help consumers opt for natural and organic tampons.”
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The top three emerging trends driving the global natural and organic tampons market according to Technavio research analysts are:
- Growth of e-commerce market
- Increase in product miniaturization
- Rising demand for biodegradable products
Growth of e-commerce market
Organic tampons are relatively difficult to find in grocery stores due to lack of prior product knowledge. However, retailers are focusing on enhancing the online shopping experience through effective initiatives, which include online education and targeted marketing. This has led to an exponential improvement in online sales over the past few years. This has increased the comfort level of consumers in buying this category of products online. For instance, e-commerce sites like Amazon are selling a wide range of natural and organic tampons from different companies worldwide. They also offer discounts on bulk purchases. There is a shift in shopping patterns where customers are adopting digital avenues for research on information and pricing. Consumers prefer to compare prices before investing in a particular tampon product, which is possible through online chats and forums.
Increase in product miniaturization
The increasing need for comfort and convenience in the use of natural and organic tampons has led to several vendors continually developing better products that cater to such needs. Vendors in the market are continuously distinguishing themselves from others through product innovation. They are developing high-quality tampons in small sizes, which provide the same benefits as the older versions.
Women are also more likely to adopt small-sized tampons as this will ease the insertion of the product and will increase the comfort level, especially the ones leading an active lifestyle. It will also lead to tampon adoption by new users as they would be more comfortable and less fearful of using a small-sized product. The miniaturization of products will enable vendors to increase their sales margins.
Rising demand for biodegradable products
Natural and organic tampons are made from non-genetically modified and certified organic cotton. They are free from dyes, rayon, fragrances, and all other risks that accompany rayon. Certified organic cotton and chlorine-free tampons reduce the number of chlorinated toxins and pesticides in the environment and help keep these toxins out of the body.
These tampons function in the same way as conventional tampons and come with a variety of absorbency levels, with or without an applicator. It is recommended to use the lowest absorbency organic tampons to avoid any potential risk of toxic shock syndrome. Organic tampons are only slightly more expensive than conventional tampons.
“Consumer in the Americas and EMEA prefer these tampons as they are safe, biodegradable, and made of 100% organic materials,” says Amber.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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