LONDON--(EON: Enhanced Online News)--Technavio analysts forecast the global interactive whiteboard (IWB) market to grow at a CAGR of almost 7% during the forecast period, according to their latest report.
“Ultrasonic tracking is an advanced technology that is becoming very popular among consumers in the market. It is unique in the sense that it can turn any normal or regular whiteboard into an interactive surface. Additionally, vendors are offering IWBs bundled with accessories like stylus pens, cables, and pocket sensors.”
The research study covers the present scenario and growth prospects of the global IWB market for 2016-2020. To determine the market size, the study considers revenue generated from the pre-k-12 and higher education sectors of the market.
The pre-K-12 segment of the IWB market was valued at USD 816.2 million in 2015 and is forecast to showcase a CAGR of 7.46%. Blended learning is the being widely adopted in the pre-K-12 segment to make the learning process more productive, resulting in increased adoption of hardware such as IWBs. The emphasis on developing the cognitive skills of students during formative years has played a crucial role in encouraging teachers to explore these technologies.
Talking about the higher education sector, Jhansi Mary, one of the lead market research analysts at Technavio for education technology research says, “Industrialization has paved the way for various alternative employment opportunities that can be pursued by having specific domain knowledge. With innovative and cutting-edge education technology products and solutions, educators can design curriculum and lecture sessions for to meet this objective. As a result, devices like IWBs are seeing increased adoption in higher education classrooms.”
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Technavio analysts highlight the following four factors that are contributing to the growth of the IWB market:
- Increased adoption of blended learning
- Technological advancements
- Need for experimental learning
- Enhanced compatibility with digital content
Increased adoption of blended learning
Blended learning is widely adopted in the newer learning models like gamification and social learning due to factors like content digitization and bring-your-own-device (BYOD) policy. Countries like the US and the UK have already deployed this policy and are witnessing an improvement in the quality of education content delivered and learning outcomes. The positive outcomes witnessed is encouraging more institutions to allocate higher time and resources in developing effective blended learning models.
Institutions using display products such as IWBs encourage online learning and facilitate technology-enabled learning. Various teaching applications such as compass, charts, and tables are built-in the IWB software to enable students to grasp concepts better. The built-in speakers and multi-touch features further facilitate the establishment of a collaborative study environment. For instance, iBoardTouch IWB software has features such as annotation, highlight, and edit that enable interactive classrooms where faculty can oversee and encourage interactive discussion among students.
Talking about the increased demands from consumers for advanced IWB systems, Jhansi says, “Ultrasonic tracking is an advanced technology that is becoming very popular among consumers in the market. It is unique in the sense that it can turn any normal or regular whiteboard into an interactive surface. Additionally, vendors are offering IWBs bundled with accessories like stylus pens, cables, and pocket sensors.”
Vendors such as Luidia have developed cloud-based interactive tools through which teachers can take control of their lecture and presentation remotely. With advanced technologies like this, students can participate in activities such as answering questions and problem solving exercises through the set of tools provided to teachers.
Need for experimental learning
With an increasing need for graduates who are industry ready, there is a growing demand for education systems to consistently produce graduates of a high standard. To this end, institutions are making students industry-ready in manufacturing, healthcare, aerospace, and automotive segments. As most of these industries require personnel with knowledge in science, technology, engineering, and mathematics (STEM) subjects, and institutions streamline their learning spaces and curricula to meet these needs. As a result, while consolidating the digital hardware infrastructure, institutions are deploying hardware such as IWBs to enhance teaching methods.
Enhanced compatibility with digital content
Institutions, after witnessing the overwhelming outcomes of digital learning, are converting paper-based textbooks into digital format. The use of IWB for the delivery of this digital content is on rise. Moving away from textbooks have resulted in the creation of relevant and compelling contents that are both interactive and virtual. Additionally, these devices can be used to create and stream rich media content in the form of videos, animations, and audios. Hence, this factor is one of the key drivers pushing for the growth of the global IWB market.
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