CHICAGO--(EON: Enhanced Online News)--Industry publication PR News has named two Blue Chip Worldwide Senior Account Executives, Amy Ferraro and Riva Budowsky, to their PR News Rising PR Stars 30 and Under list for 2016.
“Their innovative use of social influencers has propelled growth and recognition of our clients and their brands, and we’re pleased that their efforts have been recognized by PR News.”
Budowsky joined Blue Chip in 2013, and has helped develop influencer marketing campaigns on behalf of many of the agency’s larger PR clients, including Fisher Nuts and Orchard Valley Harvest. Budowsky’s efforts include working with Food Network star Chef Alex Guarnaschelli and helping build the brand’s first dedicated influencer ambassador network called the “Fisher Fresh Thinkers.”
Ferraro joined Blue Chip in 2014, and was recognized for her innovative work on behalf of Procter and Gamble and Bomb Pop. Notable work includes implementing Bomb Pop’s first-ever tween-focused YouTube marketing campaign, leveraging teen celebrities to breathe new life into the iconic brand, making it relevant again to this emerging target.
“We are so proud of the work that both Amy and Riva do for our clients every day,” said Stanton Kawer, Chairman and CEO of Blue Chip Marketing Worldwide. “Their innovative use of social influencers has propelled growth and recognition of our clients and their brands, and we’re pleased that their efforts have been recognized by PR News.”
Prior to Blue Chip, Ferraro was at Fishman Public Relations where she performed media relations for Corner Bakery Cafe and Cinnabon. She currently works on Procter and Gamble and PUR accounts. Prior to Blue Chip, Budowsky was at Edelman Public Relations and worked on the National Dairy Council and Dairy Management Inc. accounts. She continues to work on the JBSS brands: Fisher Nuts and Orchard Valley Harvest as well as the Haribo and McCormick brands.
Blue Chip's talented PR team assists our clients in a wide array of areas, including strategic counsel, message architecture, media and influencer relations, new product launches, crisis communications, investor relations, media training, and corporate social responsibility.
About Blue Chip Marketing Worldwide
Blue Chip Marketing Worldwide (http://www.bluechipww.com) an independent, united marketing agency. Named to the Crain’s Chicago Business’ Fast Fifty for five consecutive years and recognized as one of the Top 20 best shopper marketing agencies by Hub Magazine in 2015, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, Ricola, Blue Bunny, Fisher Nuts, Enjoy Life Foods and Merck through the creation and execution of innovative, multi-platform marketing campaigns.