MONTREAL--(EON: Enhanced Online News)--SweetIQ, the leading local marketing technology solutions provider, today announced the release of its next generation listings network, The Smart Network, which has the capability to list businesses in over 80 search and discovery sites, emphasizing smart, perfect data on channels that matter, over the traditional “bigger is better” approach to listings.
“Sites that consumers use to find products and services nearby like Yelp or Facebook are highly active ecosystems. Their value lies in the crowdsourced information users provide in real time”
“Sites that consumers use to find products and services nearby like Yelp or Facebook are highly active ecosystems. Their value lies in the crowdsourced information users provide in real time,” says Brad Wing, VP Platform and Partnerships of SweetIQ.“ [The SweetIQ Network] has been built with this knowledge at its core and as a result, creates listings that are active, living pages which are verified directly on each site. The data can be updated in real time and is never frozen or held hostage.”
The traditional approach of pushing listings to the same set of directories as everyone else is an outdated approach that has shown to be ineffective. When all businesses are listed on the same directories, with no true content differentiation, no one wins. This approach relies on location information being syndicated to a predefined number of directories without organic claiming, and often results in frozen data, a stagnant listings process, and no sustained local marketing performance.
The Smart Network takes a different approach:
- By leveraging direct APIs and deep partnerships like Yelp, SweetIQ gives clients full control of their listings, keeping them dynamic, accurate, and constantly up-to-date.
- Access to advanced conversion insights from Yelp, Google, Facebook, Bing, Foursquare, as well as a myriad of offline data sources help businesses tie searches to in-store sales.
- Quarterly reviews of directory performance further protect businesses from the transient nature of the local search and discovery ecosystem, automatically replacing less performant directories with newer and more relevant ones.
- Combined with SweetIQ’s advanced data analytics platform and online-to-offline attribution engine, basic listings are elevated to the next level, changing from a path of “being found online” to “driving incentivized consumers to stores”.
SweetIQ is changing the way listing networks should be leveraged to meet new market expectations, put the power and control back in the hands of those being listed, and drive real, relevant, and sustained performance. Combined with more advanced local campaigns, it creates the right set of conditions for the execution of a local marketing strategy that drive incentivized consumers to stores, and ultimately, more sales.
At the forefront of local marketing technology, SweetIQ powers hundreds of Fortune 500 brands and marketing agencies across North America. The company helps digital marketing teams understand the performance of their physical stores online, providing the tools they need to generate and execute local marketing campaigns and measure their offline, in-store impact. Recently named one of Canada’s most innovative companies by the Canadian Innovation Exchange (CIX), SweetIQ was founded in 2010 and is headquartered in Montreal Canada, with additional offices in Southern California and Chicago. Find out more at sweetiq.com