LONDON--(EON: Enhanced Online News)--Technavio analysts forecast the global autonomous vehicle development platform (AVDP) market to grow at a massive CAGR of more than 105% during the forecast period, according to their latest report.
The research study covers the present scenario and growth prospects of the global AVDP market for 2017-2021. To calculate the size of the market, the report considered a combination of top down and bottom up approaches, wherein our in-house databases have been used. The report also considered the Americas, EMEA, and APAC as the prime potential markets for AVDPs.
Based on technology, the global AVDP market is segmented into the following: Mixed AVDP, image based AVDP, and sensor fusion based AVDP. The mixed AVDP segment, which is a blend of image based and sensor fusion based architecture, is expected to grow steady rate at the cost of the other two segments. The most noteworthy development in the mixed AVDP segment is Tesla Model 3, which is slated to release sometime in 2018. It is based on NVIDIA's Drive PX 2 AVDP, which has a mixed architecture.
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Technavio analysts highlight the following three factors that are contributing to the growth of the global autonomous vehicle development platform market:
- Improved smartphone ecosystem
- Increased focus of OEMs on development of autonomous vehicles
- Increased demand for driver assistance systems
Improved smartphone ecosystem
The smartphone ecosystem consists of smartphone hardware and software platforms, apps, and infrastructural components such as cloud networking. With improvements in operating systems such as Android and iOS, many apps for navigation, tracking, locating, and obtaining weather information have come into existence.
“Nearly 74% of the smartphone users use location platforms like Google Maps to get information on directions and locations. In addition, android provides location information with application programming interfaces, which help in sensing the geographical location at a specific time. The improvement in smartphone ecosystem is, thus, expected to act as a growth enabler for the AVDP market,” says Siddharth Jaiswal, a lead analyst at Technavio for research on automotive electronics.
Increased focus of OEMs on development of autonomous vehicles
The automotive industry is witnessing a structural shift in terms of demand side behavior. In the late 1970s and early 1980s, vehicles were perceived as an extension of the personality of an end-user. “This perception has changed drastically over the years and the next generation of baby boomers that are the millennia have shifted to new car ownership models such as carpooling, cab services, and car rentals due to factors such as traffic congestions in urban cities. To adopt to this behavioral change, OEMs are focusing more on driverless, autonomous vehicle technologies,” adds Siddharth.
Increased demand for driver assistance systems
Advanced driver assistance system (ADAS) play a pivotal role in level 3 autonomous vehicles and their development platforms. The functions of ADAS have been increasing over the years, and the system has evolved into a robust, reliable, and resilient one. The implementation of ADAS has so far been limited to premium vehicles due to its high cost. However, due to technological advancement and the expansion of the ADAS ecology, ADAS are likely to be introduced to other vehicle segments.
Many ADAS used today are discrete and single function systems, which can handle low data throughput. Recently, the thought leaders in the field have proposed the use of integrated ADAS SoCs that integrate data from multiple streams like vision, ultrasonic, infrared, LiDAR, and radar. These SoCs incorporate multiple CPU cores, signal processors, and graphic processing units and are capable of procurement and processing of huge amount of real-time data. Thus, their use allows vehicle manufacturers to have increased control over their offerings.
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