LONDON--(EON: Enhanced Online News)--Technavio has announced the top five leading vendors in their recent global residential air purifier market report. This market research report also lists 18 other prominent vendors that are expected to impact the market during the forecast period.
Adoption of awareness programs and marketing campaigns are the major strategies adopted by the global manufacturers of air purifiers to cater to the developing markets such as China, Brazil, India, South Africa, Turkey, and Malaysia. For instance, in 2014, Philips launched a digital awareness campaign for its air purifier lines through a dedicated website, Facebook app, and YouTube, to spread the awareness of indoor air pollution and the need for residential air purifiers in China and India.
Competitive vendor landscape
According to the market research analysis, the global residential air purifier market is fragmented with the presence of both regional and international vendors. However, around 10% to 15% of the global market is controlled by five major vendors: Honeywell, Philips, Sharp, 3M Corporation, and Daikin Industries.
North America and Western Europe and some parts of APAC such as Japan, China, South Korea, and Australia are the major markets for these international players. Some of these manufacturers distribute their products through e-retailers and some of them through their own web-portals.
”The major five players are competing in the global residential air purifier market on the strength of their wide range of product offerings,” says Poonam Saini, a lead retail goods and services analyst from Technavio.
The report also states that developed countries such as the US and the UK present relatively mature markets for home appliances. Success in these markets is subject to product innovation and new product launches however, developing countries like China, Brazil, Russia, and India offer significant growth potential. Therefore, the key vendors are increasingly focusing their attention on these countries. For instance, Philips expanded its business in the markets of both Brazil and China in 2015.
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About the top five vendors residential air purifier market vendors
3M Corporation engages in the manufacturing and sales of safety and graphics, electronics and energy, industrial, and consumer-related products. In the home purifier market, 3M offers residential air purifiers and air fresheners through its flagship brand Filtrete. Filtrete, 3M’s flagship brand for air purifier, is one of the most trusted brands of air cleaning filters globally.
Daikin Industries engages in the air conditioning and refrigeration, chemicals, oil hydraulics, defense systems, and electronics businesses. Daikin Industries offers air purifiers under the following four broad categories: standard, with humidification, with humidification and dehumidification, and commercial use.
Honeywell caters to different sectors including agriculture, chemical, fire protection, forestry, law enforcement, manufacturing, military, agriculture, and construction. Honeywell offers air purifiers and related products under nine broad categories spanning over air filters, humidifiers, cleaners and purifiers.
Philips engages in the healthcare, consumer lifestyle, and lighting businesses worldwide. The company offers air purification products as part of its consumer lifestyle segment. Philips offers air purifiers under four broad categories, which are purifier, humidifier, combi and smart air purifier.
Sharp manufactures and sells consumer electronics, display devices, and electronic components and devices, and engages in offering energy solutions and business solutions. Sharp offers five categories of air purifiers consisting of plasmacluster and high-efficiency particulate air (HEPA) technology.
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