MONTREAL & CHERRY HILL, N.J.--(EON: Enhanced Online News)--SugarHouse Online Casino (PlaySugarHouse.com), an online casino brand serving players in the state of New Jersey and operated by Rush Street Interactive LLC (RSI), an affiliate of land-based casino group Rush Street Gaming, has launched an affiliate program with Income Access, the iGaming-focused marketing software provider and part of Paysafe Group. RSI has integrated Income Access’ affiliate software into its proprietary iGaming platform.
“With in-depth reporting, analytics and ad targeting functionality, the Income Access software will enable us to maximize our player acquisition in the New Jersey market.”
Operated by RSI, whose affiliated entity Rush Street Gaming owns casino properties in the states of Pennsylvania, New York and Illinois, SugarHouse Online Casino provides a state-of-the-art online casino, PlaySugarHouse.com, to players over the age of 21 located in New Jersey. Regulated by the New Jersey Division of Gaming Enforcement (DGE), the brand boasts over 240 branded and original slots from IGT, Aristocrat, Konami, WMS Gaming, Bally, NYX Gaming Group, Spin Games, High 5 Games, and NetEnt. SugarHouse Online Casino also features a wide range of online table games such as blackjack, roulette and multiple versions of video poker.
SugarHouse Online Casino features enticing player promotions, including industry low wagering requirements. After registration, players receive a free cash wheel spin where they are guaranteed to receive between $10 and $20 in bonus money. In addition, they will receive a 100% bonus on their first deposits of up to $100.
The new SugarHouse Online Casino affiliate program, which will be powered by Income Access’ affiliate management platform, offers affiliates a choice of commission structure. Affiliates with the DGE’s ancillary casino service industry enterprise (ACSIE) license can promote the brand on a revenue share basis, while affiliates with a DGE vendor license can promote the brand on a CPA basis.
“Income Access has been a driving force in the New Jersey iGaming affiliate space since the market went live in Q4 2013, so their platform was the logical choice for our affiliate program,” said Richard Schwartz, President of Rush Street Interactive. “With in-depth reporting, analytics and ad targeting functionality, the Income Access software will enable us to maximize our player acquisition in the New Jersey market.”
Nicky Senyard, Managing Director of Income Access, said, “We are excited to partner with SugarHouse Online Casino for the launch of its affiliate program. The brand provides an important opportunity for New Jersey-facing affiliates and also places them in a strong position for the future evolution of regulated US iGaming, given Rush Street’s land-based casino presence in the leading states currently considering regulation.”
For more information on SugarHouse Online Casino’s affiliate program, please contact the SugarHouse affiliate team.
About Rush Street Interactive
Rush Street Interactive, an affiliate of Rush Street Gaming (www.rushstreetgaming.com), was founded by pioneers in the internet gaming industry with decades of collective experience in developing and operating online gaming sites. Rush Street Interactive is also the developer and operator of Casino4Fun at SugarHouse Casino in Philadelphia and the real-wager PlaySugarHouse.com site in New Jersey. Rush Street Gaming is one of the fastest-growing gaming companies in North America. Rush Street developed and operates Rivers Casino in Pittsburgh, SugarHouse Casino in Philadelphia, and Rivers Casino in Des Plaines, Illinois. All Rush Street casinos lead the markets in which they operate. Currently under construction, Rivers Casino in Schenectady, New York, is expected to open in 2017. For more information, visit RushStreetGaming.com.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallets brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its digital wallets, prepaid solution, payment processing and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by merchants, and by consumers in more than 200 countries and territories, to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com