LOS ANGELES--(EON: Enhanced Online News)--TeleSign today announced its collaboration with Intel® on a new education campaign to promote awareness and adoption of two-factor authentication (2FA). Launching today and running for 6 weeks, the #TURNON2FA campaign will feature a pledge that aims to drive home President Obama’s 2016 call for Americans to secure their online accounts by “moving beyond just passwords and adding an extra layer of security” with 2FA. Consumers can honor the social media pledge by visiting the ultimate guide to two-factor authentication, www.turnon2fa.com, and completing one or more of the nearly 200 step-by-step instructions for how to turn on 2FA for the world’s most popular sites. Additional sponsors of the campaign include Dashlane and Intermedia.
“Two-factor authentication is one of the most universally available ways for consumers to better protect their online accounts from fraud, and yet 50 percent of consumers don’t turn it on because they don’t know what it is or how to use it”
Two-factor authentication is an additional layer of account security beyond passwords. It significantly decreases the chances of a hacker accessing your online accounts by combining your password (something you know) with a second factor, like your mobile phone (something you have). According to the TeleSign Consumer Account Security Report 2016, only 46 percent of consumers currently use 2FA for at least one online account, despite it being a free service that is available on most sites around the world.
“Two-factor authentication is one of the most universally available ways for consumers to better protect their online accounts from fraud, and yet 50 percent of consumers don’t turn it on because they don’t know what it is or how to use it,” said Brian Czarny, SVP Marketing, TeleSign. “We first created TurnOn2FA.com in 2015 to help consumers learn how to turn on two-factor authentication and are thrilled to partner with Intel to help further raise awareness for this vitally important security service.”
"Security technology usability will grow in importance as consumers continue to expect frictionless methods for safeguarding their online identities be it a fingerprint, a code sent to your phone, or another factor. Multi-factor Authentication (MFA) offers additional protection from today’s most common security threats. Intel’s Security Education Program is committed to raising awareness for the use of MFA.” said Rick Echevarria, Vice President, Software and Services Group and General Manager, Platform Security Division for Intel.
The pledge, and an associated contest is open to all United States residents, and entered by turning on two-factor authentication for at least one mobile app or website and then tweeting about turning it on, using the hashtags #TURNON2FA and #2FA4PIZZA. Winners will be chosen at random each week and prizes will be delivered in the form of 40 $15 Pizza Hut™ gift card second prizes per week, and one grand prize of a Lenovo® Yoga 910 with a 7th Gen Intel® Core™ processor.
TeleSign’s account security platform is trusted by the world’s largest brands to prevent online fraud. Combining real-time data & analytics, phone verification and two-factor authentication, TeleSign helps customers secure billions of end-user accounts from compromise. To find out more, visit http://www.telesign.com or follow us on Twitter - @TeleSign.
Intel and Intel Core are trademarks of Intel Corporation in the U.S. and other countries.