NEW YORK--(EON: Enhanced Online News)--Videa, a Cox Media Group-owned company, today announced that it has placed its first order for full schedule, forward reserve inventory for programmatic TV advertising with Carat, a leading media agency within the Dentsu Aegis Network. Videa worked with both Carat and Amplifi, the network’s internal investment platform, to develop this automated, full market order, marking the first of its kind in the TV industry. It included live inventory availability with the top five broadcast stations in Jacksonville, Florida including: WJAX-TV (CBS), WTLV-TV (NBC), WFOX-TV (Fox), WJXX-TV (ABC) and WJXT-TV (ind.).
“Having the technology and strategic capability to reach audiences at scale locally is imperative for the clients that we represent across the Dentsu Aegis Network”
Videa, which debuted its commercial supply-side platform in September, is a private marketplace that provides stations, agencies and brands with a simplified and more automated approach to buy and sell broadcast television inventory at scale, with deep local reach and up to a year in advance. Working with more than 280 broadcast TV stations, Videa creates new spot campaign advertising opportunities for local, regional and national brands.
“Having the technology and strategic capability to reach audiences at scale locally is imperative for the clients that we represent across the Dentsu Aegis Network,” said Jennifer Hungerbuhler, EVP, Managing Director of Local Video & Audio Investment for Amplifi. “We appreciate Videa’s partnership approach to building their platform. It is uniquely built to provide the insights and transparency that enable our team to effectively reach the audiences that matter to our clients and their brands.”
“These are exciting times for us,” said Shereta Williams, president, Videa. “We’re working closely in partnership with key broadcasters and agencies as well as our sister company to support the best solution for our industry as it continues to evolve. Seeing the increased adoption and interest in our platform is rewarding. With many agencies trained on the platform now, we look forward to more orders like Carat’s in the coming months and to continuing to help local broadcasters leverage automation and data to improve their sales effectiveness.”
Through its partnership with Mediaocean’s Spectra platform, Videa is able to advance local spot television advertising not just for Amplifi, but also for many other agency partners. Cox Enterprises owns Cox Media Group and CoxReps, the leading national TV representation firm for local broadcast TV stations.
Videa is the leading automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Through its supply-side platform, Videa provides buyers with direct access to broadcast station advertising inventory, enabling advertisers, agencies and marketers to purchase media buys – within seconds and up to a year in advance. Videa can work with any traffic system or demand side buying platform, aligning with the unique needs of each TV station’s sales strategy. Owned by Cox Media Group, Videa was founded in January 2014. The company is headquartered in Atlanta, GA. For more information about Videa, visit videa.tv.