Veggie Grill Introduces the VG Beyond Burger

West Coast Restaurant Launches Innovative Burger Systemwide

LOS ANGELES--()--Veggie Grill, the largest veggie-centric, premium fast-casual brand in the U.S., announced today that the highly anticipated Beyond Burger™ will be available on Wednesday, December 14 at all of its 28 locations. Created by Beyond Meat, the Beyond Burger is the world’s first plant-based burger that looks, cooks and tastes so much like fresh ground beef it’s being sold in the meat section of grocery stores.

“Like Beyond Meat, Veggie Grill’s consumer base includes the large and growing market of flexitarian consumers who seek plant-based meats as a way to enjoy the traditional dishes they love without the downsides of animal protein.”

As the first fast-casual restaurant to serve the revolutionary burgers, the VG Beyond Burger will be served on a classic sesame bun piled high with grilled onions, melted American veggie cheese, tomato, crisp iceberg lettuce and a house-made signature sauce. The introduction of the Beyond Burger is the latest way Veggie Grill is providing the most original and craveable options for veggie-positive guests.

“The chance to bring the Beyond Burger to our mindful guests first is an amazing opportunity,” said Veggie Grill CEO Steve Heeley. “Our partnership with Beyond Meat will allow more people to experience this new protein which we believe is not only the future, but the most delicious option on the market. Since our launch in 2006, Veggie Grill has become the go-to destination for veggie-centric food and this partnership is a bold affirmation of Veggie Grill’s mission to bring innovative, craveable, affordable veggie-centric food to the U.S. This new burger blows away perceptions of what veggie food can be.”

Together, Beyond Meat and Veggie Grill are working to provide consumers an easy way to eat foods they love, while serving delicious options that are better for their health and the environment.

“Our goal is to bring The Beyond Burger—and the benefits of delicious, plant-based protein—to as many people as possible, and Veggie Grill is an ideal partner to expand that accessibility,” said Ethan Brown, founder and CEO of Beyond Meat. “Like Beyond Meat, Veggie Grill’s consumer base includes the large and growing market of flexitarian consumers who seek plant-based meats as a way to enjoy the traditional dishes they love without the downsides of animal protein.”

For more information, please visit www.veggiegrill.com. Find us @veggiegrill on Facebook, Twitter, Instagram and Pinterest.

About Veggie Grill

Founded in 2006, Veggie Grill serves bold veggie-centric food that is innovative, craveable and convenient. The premium fast-casual concept offers a wide array of crowd-pleasing dishes that celebrate vegetables at the center of the plate. All of our menu items are prepared using vegetables, grains, fruits, and nuts. With a focus on fresh, seasonal ingredients and innovative flavors at all 28 locations on the West Coast, Veggie Grill invites each and every guest to feel positively better. More information, locations and the full menu are available online at www.veggiegrill.com.

About Beyond Meat

Based in El Segundo, California, Beyond Meat is a privately held company on the cutting edge of plant protein innovation. Beyond Meat is on a mission to deliver the future of protein; allowing consumers to eat more, not less of the traditional dishes they love while feeling great about the health, sustainability and animal welfare benefits of plant protein. Beyond Meat is available in over 11,000 stores nationwide. Visit www.BeyondMeat.com, Twitter @BeyondMeat or Facebook.com/BeyondMeat.

Contacts

Veggie Grill
Lisa Goldstein / Shelby Fox / Megan Boles -- Murphy O’Brien Public Relations
310-453-2539
veggiegrill@murphyobrien.com
or
Beyond Meat
Frani Lieberman -- M Booth
212-539-3258
FraniL@mbooth.com

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Release Summary

Veggie Grill introduces the innovative VG Beyond Burger at all 28 locations systemwide beginning Wednesday, December 14

Veggie Grill