NEW YORK--(EON: Enhanced Online News)--The Fusion Media Group (FMG), a division of Univision Communications Inc. (UCI) that serves the rising American mainstream, today announced that it has reached a creative and multi-platform production deal with 25-time Grammy Award winning recording artist Residente. The groundbreaking five-year agreement will include the development of new multimedia content spanning music, television and digital content as well as merchandising, endorsements and sponsorships opportunities.
“We are thrilled to be partnering with an artist of Residente’s caliber - whose unique voice, unparalleled art and commitment to social justice deserve a far-reaching platform, now more than ever”
Residente (aka René Perez Joglar) is a Puerto Rican rapper, writer, producer and the co-founder of alternative rap duo ‘Calle 13.’ He is the recipient of a Nobel Peace Summit Award and 25 Latin Grammys – the most ever awarded to a Latin artist.
With music and live shows at the center of the partnership, Residente will release a new album and embark on a world tour early next year, marking his first solo project since his departure from ‘Calle 13.’ The multi-platform deal also includes the production of a feature-length documentary and a range of social and digital content, including a new experiential website.
This portfolio of content will be distributed and promoted across the television, radio and digital platforms of both FMG and UCI providing an unprecedented 360° cross-platform, cross-cultural arrangement. FMG has reached a licensing agreement with Sony Music Entertainment to distribute Residente’s new album.
“We are thrilled to be partnering with an artist of Residente’s caliber - whose unique voice, unparalleled art and commitment to social justice deserve a far-reaching platform, now more than ever,” said Jorge ‘Pepo’ Ferradas, President of Music for Univision Communications Inc.
“In a system that cannibalizes true art, this partnership is a real oasis -- it places art and creative freedom at its center, and I can’t wait to start sharing my first pieces over the coming weeks,” said Residente.
Residente (born René Pérez Joglar; February 23, 1978) is a Puerto Rican rapper, writer, producer and co-founder of the alternative rap group Calle 13. He has won 25 Grammy awards, the most Grammys ever awarded to a Latin artist. He studied fine art for 8 years, before launching an independent career as a lyricist, performer and director of many of his own music videos. His lyrics have been lauded by critics and studied by academics at universities around the world. He is most recognized for his commitment to social justice, championing civil rights across Latin America. In November 2015, Residente received the Nobel Peace Summit Award for his commitment to social awareness and promoting peace. He has also served as the spokesperson for several UNICEF and Amnesty International campaigns.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, Fusion, a 24-hour English-language news and lifestyle TV and digital network, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, Univision Now, a direct to consumer video service, Uforia, a music application featuring multimedia music content, The Root, the leading online news, opinion, and culture destination for African-Americans and a stake in The Onion, the nation’s leading comedy and news satire brand; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.