CHICAGO--(EON: Enhanced Online News)--In its mission to optimize client success and continued growth, Market Track, the leading provider of advertising, promotional, pricing and eCommerce intelligence solutions, announced today its appointment of Lisa Lanier as its new Chief Client Officer. Lanier brings to Market Track more than 25 years of experience driving long term growth and increasing the value of client relationships.
“Media consumption continues to be spread across multiple access points, and Market Track is well positioned to provide a complete assessment of campaign execution from the consumer’s point of view. I am pleased to be joining the organization at this exciting time to help drive the next chapter of growth.”
Prior to joining Market Track, Lanier previously worked at Ipsos, a global market research company, where she held several positions from Senior Vice President of Operations to President of Ipsos Marketing US, a division of Ipsos. She also held positions at NFO, now Kantar TNS. In her role, Lanier led several teams through successful transitions by building a strategy and vision, creating new management teams and plan implementation.
“Lisa has a long track record of growing and developing teams, as well as building strong client relationships through a customer-centric approach,” said Dennis Moore, CEO of Market Track. “As we continue to expand our capabilities and grow into new segments and markets, it is critical that we continuously work to provide our clients with not only industry-leading innovation, but also unsurpassed levels of service. I am confident that her background in building deep strategic partnerships will continue to drive our clients’ success.”
In her new position, Lanier will be responsible for global client advocacy, and driving growth by ensuring client centricity is at the core of the evolving Market Track business. She will have a specific focus on developing and executing product and service strategies that center around creating tangible business results through market intelligence.
“As an established global leader in providing actionable insights that improve strategic decisions, Market Track has all the elements in place to expand clients’ view of the competitive landscape and drive better return on their marketing investments,” said Lanier. “Media consumption continues to be spread across multiple access points, and Market Track is well positioned to provide a complete assessment of campaign execution from the consumer’s point of view. I am pleased to be joining the organization at this exciting time to help drive the next chapter of growth.”
About Market Track
Headquartered in Chicago, Illinois, Market Track is the leading provider of subscription-based advertising, brand and pricing intelligence solutions in North America. Through monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, Market Track provides the most comprehensive coverage of key media channels available. Offered via web-based software-as-a-service platforms, Market Track’s solutions enable advertisers, agencies, retailers, and manufacturers of consumer goods to efficiently monitor and analyze causal data, creative execution, and ad spending to maximize the value of their marketing campaigns. Clients use Market Track’s capabilities to determine how competing retailers, products and brands are being advertised, priced and promoted both in-store and online. The company’s granular creative assets and data cover nearly every retail trade class, product category and media channel. For more information, please visit, www.markettrack.com.