NEW YORK--(EON: Enhanced Online News)--Tremor Video, Inc. (NYSE:TRMR), a provider of software for video ad effectiveness, is aiming to change the face of theatrical advertising. US film studio, EuropaCorp, is the first to take advantage of Tremor Video’s in-theater attribution solution, powered by Alphonso’s automatic content recognition (ACR) technology. The proprietary technology will be applied for the first time for closed-loop attribution and movie-goer audience collection on EuropaCorp’s Miss Sloane, released in New York and Los Angeles on November 25, and in theaters everywhere on December 9.
“Data and technology have changed the face of television advertising, and with this new product we’re aiming to do the same thing for theatrical advertising”
“Data and technology have changed the face of television advertising, and with this new product we’re aiming to do the same thing for theatrical advertising,” said Abbey Thomas, SVP of Entertainment and Auto, Tremor Video. “For the first time in over 100 years, a studio can tap into deep insights about consumers who saw their film opening weekend. By not relying on beacons or location-based targeting, this automatic content-recognition technology can tell a much stronger story than ever before and helps studios better reach their intended audience.”
“The technology from Tremor Video will give us a look the big picture of media spending,” said Tommy Gargotta, President of Marketing at EuropaCorp. “EuropaCorp is excited to utilize this technology to better connect with movie-goers and sustain that connection.”
Putting “viewers in seats” is an age-old objective for studios, but until now, location-based devices and beaconing have been unable to pinpoint which viewers saw their ads and went in-theater. With this new Alphonso-powered ACR technology, EuropaCorp can track these proof-points of ad effectiveness, building longer relationships with theatergoers who converted after seeing their ads—well beyond opening weekend.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
About Miss Sloane
In the high-stakes world of political power-brokers, Elizabeth Sloane (Jessica Chastain) is the most sought after and formidable lobbyist in D.C. Known equally for her brilliance and her track record of success, she has always done whatever is required to win. But when she takes on the most powerful opponent of her career, she suddenly finds the cost of winning may come at too high a price.
EuropaCorp is a global film and television studio founded by visionary director, screenwriter and producer Luc Besson (The Big Blue, La Femme Nikita, Léon: The Professional, The Fifth Element, The Lady and Lucy). EuropaCorp has produced the phenomenally successful Taken and The Transporter franchises and the global blockbuster Lucy, among other successful films worldwide. The studio’s upcoming slate includes the action-thriller Renegades, starring Sullivan Stapleton and JK Simmons; Their Finest, starring Gemma Arterton and Sam Claflin; and The Circle, starring Emma Watson and Tom Hanks. Luc Besson is currently in post-production on the sci-fi epic Valerian and the City of a Thousand Planets, starring Dane DeHaan and Cara Delevingne.
Alphonso is the largest TV data company. Alphonso, through its partnerships with various mobile apps, OTT apps, gaming and living room devices and Smart TV OEMs, understands what media people are consuming in real-time and leverages this data for both targeting and closed loop attribution.