Samsung Spreads Holiday Cheer with Launch of “The Night Before”

4D Virtual Reality Experience Invites Users on Santa’s Epic Sleigh Ride, Powered by Samsung Gear VR

NEW YORK--()--Samsung Electronics America, Inc. today announced the launch of a “The Night Before,” an immersive look at a classic holiday moment via Samsung Gear VR, powered by Oculus. Starting on Friday, December 9, 2016 until the New Year, Samsung is bringing the journey to life through a 4D sleigh experience at Herald Square in New York City, The Grove in Los Angeles and Samsung 837, the brand’s flagship digital playground in the heart of Manhattan’s Meatpacking District.

“At Samsung, we believe technology is so much more than a device - it's an experience that can connect, delight and inspire everyone”

With content debuting on Samsung VR, the company’s premium virtual reality content service, starting this Friday, December 9, “The Night Before,” takes users on an entertaining and immersive sleigh ride.

“At Samsung, we believe technology is so much more than a device - it's an experience that can connect, delight and inspire everyone,” said Marc Mathieu, Samsung Electronics America’s Chief Marketing Officer. “We’re always looking for ways to create memorable, immersive experiences with our Samsung VR ecosystem and with 'The Night Before…' we are able to blur the lines between virtual and reality in an enjoyable, festive way like never before.”

The sleigh ride is part of Samsung’s larger “Gift of Galaxy” holiday campaign that focuses on family coming together and sharing special moments. The campaign kicked off a new spot, “Unwrap the Feels,” which shows the range of powerful emotions and reactions when people immerse themselves in new VR worlds with Samsung Gear VR.

A variation of the ride experience will be available at select malls across the country starting December 14.

“The Night Before” hours of operation:

Herald Square, New York City

   

Friday, December 9 – Friday, December 23

9AM - 9PM

Saturday, December 24

9AM - 6PM

Sunday, December 25

CLOSED

Monday, December 26 – Friday, December 30

9AM - 9PM

Saturday, December 31

9AM - 6PM

 

Samsung 837, New York City

Monday – Friday

11am – 9pm
Saturday 10am – 10pm
Sunday 10am – 8pm

Sunday, December 25

CLOSED

 

The Grove, Los Angeles, CA

Friday, December 9

10AM - 11PM

Saturday, December 10

9AM - 11PM

Sunday, December 11

9AM - 10PM

Monday, December 12 - Friday, December 23

9AM - 11PM

Saturday, December 24

9AM - 6PM

Sunday, December 25

CLOSED

Monday, December 26 - Thursday, December 29

10AM - 9PM

Friday, December 30

9AM - 10PM

Saturday, December 31

10AM - 6PM

 

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co. Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit Samsung Newsroom at http://news.samsung.com.

Contacts

For Samsung
Dwight Harvey, 424-283-1035
Dwight.Harvey@pmkbnc.com

Recent Stories

RSS feed for Samsung Electronics America, Inc.