Introducing: Buttoned Down, a New Line of Wardrobe Essentials for Men, Exclusive to Amazon Prime

NEW YORK--()--Amazon announces the launch of their new menswear brand, Buttoned Down, with a debut collection of top-quality dress shirts made from non-iron, 100% Supima Cotton backed by an unconditional, money-back satisfaction guarantee. Available now, and exclusively for Amazon Prime members, Buttoned Down provides the uncompromising fit and style at a price that our customers will love.

“At Amazon, we’re always looking to make high quality apparel more accessible for our guys”

“At Amazon, we’re always looking to make high quality apparel more accessible for our guys,” says Warren Satchell, Men's Fashion Editor at Amazon Fashion. “Whether he’s wearing it with a suit and tie, or just tucked into jeans on a casual Friday, Buttoned Down is a no-fuss, reliable option that guarantees effortless style and great value.”

With prices starting at $39 USD, Buttoned Down dress shirts are backed by a satisfaction guarantee: 100% money back if the customer isn’t satisfied with the product at any time – no questions asked. Buttoned Down dress shirts are made of 100% Supima Cotton whose fibers – 35% longer and 45% stronger than those of regular cotton –provide not only a softer, more consistent hand feel, but also durability for regular wear. In addition, with one of the widest size selections offered in the category, Buttoned Down offers 72 size combinations including Big & Tall sizes, available in classic and fitted cuts and in a variety of colors and patterns.

Buttoned Down is one of the first Amazon private apparel brands to launch exclusively to Prime Members, with plans to expand into dress pants, sport shirts and sweaters in the future. No matter the category, all of Amazon’s private brands are created to deliver greater value through better products, better prices and better service.

Visit www.amazon.com/ButtonedDown to shop Buttoned Down’s debut collection.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

More to Prime

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Contacts

Ketchum
Amy Lockmiller, +1-646-935-4315
Amy.lockmiller@ketchum.com