LONDON--(EON: Enhanced Online News)--According to the latest market study released by Technavio, the global digital education content market is expected to reach USD 54.12 billion by 2020, growing at a CAGR of more than 8%.
“The demand is further driven by the emerging markets that still rely on textual content for interactive modes of education. This is due to the restricted educational budget being fixed by several institutes in proportion with the lower purchasing parity of the population of these countries.”
This research report titled ‘Global Digital Education Content Market 2016-2020’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report considers the revenue generated by the packaged and customized digital content offered by the vendors to the educational institutions.
Vendors are introducing content authoring tools in the market which come with advanced analytics functionality which will make the implementation of adaptive and personalized learning easier in future. By conducting a data analysis of the user’s progress and learning patterns, the instructor can create content which caters to the specific requirements of the learner. For instance, authoring can identify trends about the device types being used or topics which the learner is finding troublesome to comprehend.
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Technavio’s education analysts categorize the global digital education content market into five major segments by delivery format. They are:
The top three delivery format revenue generating segments for the global digital education content are:
Global digital education textual content market
Being the most traditional way of imparting knowledge to students, the textual content segment has the highest penetration in the digital education content market. Digital education textual content creates a common platform for learning and enables access to a database of knowledge, irrespective of the learning environment. The emergence of e-readers and tablets in different price ranges, followed by the commoditization of smartphones have enhanced the growth of digital textual content.
According to Jhansi Mary, a lead education technology research analyst from Technavio, “The demand is further driven by the emerging markets that still rely on textual content for interactive modes of education. This is due to the restricted educational budget being fixed by several institutes in proportion with the lower purchasing parity of the population of these countries.”
Global digital education graphical content market
Graphics is the second most preferred way of delivering messages and information. It is widely used in non-theory subjects such as mathematics and statistics, and other technical and analytical topics. While it helps learners retain information, graphics can also be the best way to deliver information clearly and in a brief manner. It consists of static images and graphs, and of late has begun to include infographics. The graphical segment accounted for a 22.15 percent share of the overall revenue in 2014.
“With the rising need for contextualization that includes finding or modification of content for a given educational or training purpose, the need for graphical content is expected to increase in the global e-learning packaged content market during the forecast period,” says Jhansi.
Global digital education video content market
While textual and graphic content provides theory and concept-related materials to end-users, videos help them to understand the applications of technical concepts. The video form of digital content is useful in both live video streaming and recorded video content archived on the service provider's website that is available for users to access until the expiry of their subscriptions. This form of interactive content enables students to retain information quickly.
In the K-12 and post-secondary education segments, the video content is provided along with the curriculum, which the faculty can access while teaching the respective subject or topic. Video content, especially animation, is widely used in the pre-K-12 education segment in developed economies.
The top vendors highlighted by Technavio’s research analysts in this report are:
- Adobe Systems
- Discovery Education
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