CHICAGO & BOSTON--(EON: Enhanced Online News)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, is continuing its e-commerce momentum through an alliance with Clavis Insight, the established global leader of digital shelf analysis, insights and analytics for consumer products manufacturers. The alliance means consumer packaged goods (CPG) marketers will be able to track and assess a brand’s holistic online and offline performance in one place, to identify and capitalize on rapidly emerging e-commerce growth opportunities and maximize omnichannel sales and market share.
“Brands no longer exist in just an e-commerce or physical store channel”
In order to win today’s consumer, brands need to engage with and understand the new-shopper journey across multiple platforms. For this reason, IRI and Clavis Insight have spent significant energy developing e-commerce offerings that provide CPG marketers with the most comprehensive insights into shoppers’ increasingly complicated paths to purchase.
“Our relationship with Clavis Insight further enables IRI to bring the physical and digital shopping world together by leveraging the best industry data sources at multiple levels to unlock the most advanced correlative and predictive omnichannel modeling and analytics for our clients,” said Robert I. Tomei, president of Consumer & Shopper Marketing for IRI. “Expanding IRI’s e-commerce measurement service, E-Market Insights™, with Clavis Insight’s causal metrics will fortify the e-commerce transactional data from more than 2 million households and provide critical insight to the ‘why behind the e-buy.’”
Clavis Insight’s online channel analytics, which includes information around pricing, assortment, placement, presentation and monitoring of social content, will be integrated with IRI’s E-Market Insights service. The E-Market Insights – Private Cloud solutions will unlock granular insights into shoppers’ cross-channel paths to purchase within IRI’s Liquid Data™ platform and the Clavis Insight software as a service (SaaS) platform. Also as this new, enhanced e-commerce measurement further expands, it will be reported on as a new channel in the context of IRI’s traditional point-of-sale measurement service.
“Brands no longer exist in just an e-commerce or physical store channel,” said Garry Moroney, CEO for Clavis Insight. “A brand’s success today depends on a deep understanding of the e-commerce and omnichannel universe. By combining Clavis Insight’s online channel data with IRI’s cross-channel solutions, and advanced analytics, we can supply brands with all the information they need to protect market share and to grow sales in an increasingly complicated and interconnected retail environment.”
For additional information, please contact Sam Gagliardi at Sam.Gagliardi@IRIworldwide.com.
About Clavis Insight
Clavis Insight is the global hub of E-commerce intelligence™ and the leading innovator at the forefront of the online analytics revolution. Based in Dublin, with offices and local market expertise in Boston, London, Paris and Shanghai, Clavis Insight is the strategic partner to hundreds of the world's largest and most popular manufacturers and brands in the CPG/FMCG, Beverages, Consumer Healthcare, Nutrition, Electronics, Toy and Business to Business industries. Our solutions provide comprehensive insights across desktop, mobile web and mobile apps platforms of the leading online retailers in over 30 countries. Global manufacturers use our daily e-commerce analytics to monitor, analyze and optimize their digital channel presence and performance, protect brand equity and drive sales and market share online and in-store. We partner with technology and service providers across the e-commerce ecosystem and enable brands to integrate their solutions for more impactful business intelligence, streamlined business processes, and ultimately, the ability to stay ahead of the competition.
For more information on Clavis Insight E-commerce Intelligence, visit www.clavisinsight.com.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, SPINS, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.iriworldwide.com.