NEW YORK--(EON: Enhanced Online News)--The National Football League and VOKE, a leader in live event virtual reality, announced today a collaboration to create a personalized, fully immersive virtual reality highlights experience for fans worldwide using VOKE’s TrueVR™ technology.
“We look forward to working with VOKE as we continue to experiment and create new experiences in this emerging medium.”
During the final weeks of the 2016 regular season, VOKE will produce highlights in virtual reality from four NFL games that will allow fans to be transported onto the field no matter where they are. Fans will be able to experience in-game and postgame highlights starting with the Denver Broncos at Jacksonville Jaguars game on Dec. 4, followed by the New Orleans Saints at Tampa Bay Buccaneers on Dec. 11, the Jacksonville Jaguars at Houston Texans on Dec. 18, and the Dallas Cowboys at Philadelphia Eagles on Jan. 1.
“Virtual reality has the potential to bring a unique perspective to our fans to complement the different ways they currently enjoy the game today,” said William Deng, Director, Media Strategy and Business Development at the NFL. “We look forward to working with VOKE as we continue to experiment and create new experiences in this emerging medium.”
“We are committed to building unprecedented user experiences and completely changing the way fans engage around live events,” VOKE co-founder Sankar Jayaram said. “The popularity and passion for the NFL is global and fans want to be a part of it. Through the power of our technology we are able to provide fans with the most personalized, immersive experiences from anywhere in the world.”
The flexibility of VOKE’s TrueVR™ platform enables fans to control the content they watch like never before. Through multiple camera angles as well as synchronized DVR, viewers can decide what they want to watch and when they want to watch it. In addition, VOKE’s cameras can be customized for different environments and its stereoscopic capture system provides the most natural view of the action, allowing fans to see realistic proportions and depth wherever they look.
VOKE will work alongside the award-winning team from NFL Films to produce the in-game and postgame highlights, which will be hosted by NFL Network reporter Courtney Fallon and former NFL wide receiver David Nelson from each game site.
Fans will be able to access the NFL VR experience for free in the NFL channel within the VOKE app. For more details on how to access the VOKE app, go to vokevr.com/experiencevr.
VOKE is a cutting edge virtual reality company, based in Silicon Valley, that is focused on building the next generation of fan engagement for live sports and entertainment. The flexibility of VOKE’s TrueVR™ technology platform enables media companies to build live and on demand VR experiences for their audiences across a variety of mediums, including their own channels and branded apps. The platform has already been used to entertain fans worldwide during live shows and events, including the NCAA Men’s Basketball Final Four, the CBS Morning Show and live streams of concerts, NBA, NFL and college football games. VOKE was acquired by Intel Corporation in November 2016.
About NFL Media
The NFL’s Media group is a multifaceted department that includes NFL Network, NFL Films, NFL Digital Media and the NFL’s Broadcasting department.
NFL Network, with its offices and studios located in Los Angeles, CA, provides NFL fans with information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news seven days a week, 24 hours a day, and 365 days a year.
Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps. NFL Network also produces NFL RedZone channel, featuring every touchdown from every game on Sunday afternoons during the regular season.
NFL Digital Media division is responsible for all aspects of NFL.com, NFL Mobile from Verizon, NFL Now, the 32 Club Sites and the NFL’s Fantasy Products. In addition, the Digital Media group is responsible for identifying and executing on new business opportunities in emerging media industries such as mobile, broadband, wireless, virtual reality, and interactive TV.
A winner of 121 Emmy Awards, NFL Films is a key supplier of NFL Network’s programming, including the America’s Game series, The Top 100, and the Emmy-nominated series A Football Life, offering untold stories into the lives of some the NFL’s most recognizable icons. With more than 100 million feet of film in its library, NFL Films is the historical backbone of NFL Network.