NEW YORK--(EON: Enhanced Online News)--Greentech Media, Inc. (GTM), a Wood Mackenzie business, has launched GTM Creative Strategies, a content studio devoted to building brands across the energy industry.
“We were able to benefit from the well-established editorial credibility of GTM and attach our name to their industry-leading coverage and world-class editorial team, expert contributors and analysts.”
GTM Creative Strategies is a B2B service that leverages GTM’s team to ensure your message is expertly crafted alongside our industry-leading editorial content to reach your target audience.
Our talented and creative team with deep experience in the industry can build comprehensive marketing plans and customized content programs, including articles, white papers, videos and webinars, all backed by the credible GTM brand.
“Our clients asked for more – narrative-style features, multimedia content production, custom live engagements,” said Scott Clavenna, CEO of Greentech Media. “Our response is Creative Strategies, the most exciting development in our media business to date.”
The launch signifies a major trend in marketing now tailored for the energy industry. Custom content is a key strategy of B2B marketing. Content marketing costs 62 percent less than outbound marketing, but generates more than three times as many leads, according to the Demand Metric, a marketing advisory firm.
Whether you are developing branding goals, or ready to build an impactful, multimedia strategy, GTM Creative Strategies can deliver your custom campaign to an audience that is uniquely attuned to the rapidly changing energy industry.
The GTM audience is a mix of professionals across the clean energy landscape, including manufacturers, project developers, financiers, utilities and energy service firms, nearly half of who sit at the director or c-suite level.
GTM Creative Strategies campaigns are already delivering undeniable results. The business unit has already signed contracts with major energy brands, including PA Consulting, ABB, Sungrow, Intel and Huawei.
U.K.-based PA Consulting worked with GTM Creative Strategies on a campaign that included custom white papers, webinars, articles and videos. PA Consulting increased its website traffic threefold, brought in nearly 8,000 leads and generated 80,000 page views on custom articles.
“Aligning our brand with GTM in 2016 allowed us to expand our reach in the U.S.,” said Peter Siggins, head of Americas region at PA Consulting Group. “We were able to benefit from the well-established editorial credibility of GTM and attach our name to their industry-leading coverage and world-class editorial team, expert contributors and analysts.”
Let GTM Creative Strategies’ editorial and marketing teams help you weave deep narratives, provide insightful analysis and engage more fully with our audience.
About Greentech Media
Greentech Media delivers business-to-business news, market analysis, and conferences that inform and connect players in the global clean energy market. Our coverage area extends across the clean energy industry with a focus on solar power and the electric utility market’s evolution. Greentech Media’s industry-leading coverage is provided by a team of analysts from our market intelligence arm, GTM Research (https://www.greentechmedia.com/research), as well as our world-class journalists and global network of expert contributors. Learn more at www.greentechmedia.com.
About Wood Mackenzie
Wood Mackenzie, a Verisk Analytics business, is a trusted source of commercial intelligence for the world’s natural resources sector. Wood Mackenzie empowers clients to make better strategic decisions, providing objective analysis and advice on assets, companies, and markets. For more information, visit www.woodmac.com or follow us on Twitter @WoodMackenzie.
About Verisk Analytics
Verisk Analytics (Nasdaq:VRSK) is a leading data analytics provider serving customers in insurance, natural resources, and financial services. Using advanced technologies to collect and analyze billions of records, Verisk Analytics draws on unique data assets and deep domain expertise to provide first-to-market innovations that are integrated into customer workflows. Verisk offers predictive analytics and decision support solutions to customers in rating, underwriting, claims, catastrophe and weather risk, global risk analytics, natural resources intelligence, economic forecasting, and many other fields. Around the world, Verisk Analytics helps customers protect people, property, and financial assets.