BEAVERTON, Ore.--(EON: Enhanced Online News)--For the first time ever, Nike (NYSE:NKE) is launching the best of the past, present, and future of basketball through the 12 Soles Collection, a series of silhouettes that celebrate Nike and Jordan Brand’s impact on the sport of basketball. Just in time for the holiday season, the coveted set of footwear featuring performance and reimagined icons will launch across the entire month of December, culminating with a Christmas day surprise launch. The first shoe drops this Saturday and will be available on the Nike+ SNKRS app, on nike.com, and at select retailers globally.
“Since Nike’s entry into basketball, with the Bruin and Blazer in 1972, we’ve been constantly innovating to meet the changing needs and style of the basketball athlete and consumer”
The collection represents several highlights of Nike’s basketball heritage: the Nike Air Force 1 (through its latest iterations, the SF AF-1 and AF-1 Upstep Warrior), Nike Air Max 2 Uptempo, Nike Uptempo, Nike Uptempo 97 and Nike Air Foamposite Pro.
These shoes join some of Nike’s most impactful recent innovations: the Nike Kobe XI Elite Low, Nike Zoom KD 9, Nike Kyrie 2 and Air Jordan XXXI. Rounding out the assortment are three Jordan icons: the Air Jordan IX Retro, Air Jordan XI Retro and Air Jordan XVI Retro.
“Since Nike’s entry into basketball, with the Bruin and Blazer in 1972, we’ve been constantly innovating to meet the changing needs and style of the basketball athlete and consumer,” said VP, GM Nike Global Basketball, Craig Zanon. “Basketball leaves an imprint on popular culture beyond the court and 12 Soles is a way to celebrate that.”
The full collection is on display and will be sold at the new Nike Soho store (529 Broadway).
About NIKE, Inc. NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, Nike’s earnings releases and other financial information are available at http://investors.nike.com. Individuals can also visit http://news.nike.com/ and follow @Nike. Multi-media materials are available at http://news.nike.com/.