NEW YORK--(EON: Enhanced Online News)--H&M celebrated the launch of the Fashion Loves Art collaboration with Alex Katz on Wednesday, November 30th, at the Miami Beach EDITION. An intimate dinner honoring the renowned artist was hosted by Co-Founder & Co-Editor in Chief of Paper Magazine Kim Hastreiter, supermodel Karolina Kurkova, gallerists Thaddaeus Ropac and Gavin Brown, and artist Hope Atherton. The dinner was followed by an after party for over 350 VIP guests of the art and fashion world and featured a special performance by Nelly Furtado. Notable attendees included Heron Preston, RJ King, Chloe Wise, and London Zhiloh, among others.
“The partnership with H&M surpassed my expectations. It is exciting for me to work with H&M to make my art more accessible to more people”
H&M is honored to have partnered with Alex Katz, one of the most iconic American artists of our time, for the brand’s Fashion Loves Art collaboration featuring a full collection for ladies, men’s and home décor. In 2014, H&M launched the Fashion Loves Art collaboration with artist Jeff Koons for a limited edition Balloon Dog leather handbag. These special collaborations honor the vision of world renowned artists and aspire to democratize art through fashion to make it easily attainable for all.
“The collection is really inspiring. It’s filled with a lot of beautiful art, but I think it’s also nice that you have the ability to wear it,” said Karolina Kurkova.
In an effort to create a meaningful dialogue between fashion and art aficionados alike, H&M chose to launch the collaboration during the leading international contemporary and modern art fair in Miami. Each December, museum professionals and art enthusiasts from around the world gather as a commitment to present and honor cutting-edge and emerging talent.
"The partnership with H&M surpassed my expectations. It is exciting for me to work with H&M to make my art more accessible to more people,” said Alex Katz.
The full collection for ladies and men’s including accessories and home décor features some of Alex Katz’s most iconic works in vibrant pops of color. Starting December 1st, 2016, the collection will be available exclusively in the U.S. at select Miami Stores in Aventura and Lincoln Road as well as online at hm.com. As part of H&M’s efforts for a sustainable fashion future, the majority of the collection is made from sustainable materials like Tencel® and organic cotton.
For event images, please see the below link:
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M Home. The H&M Group has more than 4,200 stores in 64 markets including franchise markets. In 2015, sales including VAT were SEK 210 billion and the number of employees is more than 148,000. For further information, visit hm.com.