Simon Thorpe to Join Pabst Brewing Company as CEO

Further strengths PBC team

LOS ANGELES--()--Pabst Brewing Company (PBC), America’s largest independent brewer, announced today that it has named Simon Thorpe Chief Executive Officer, effective December 1, 2016. Eugene Kashper, current Chairman and CEO, will remain full-time Chairman of the Board and continue to play an active role in the business. There will be a 60-day transition period between Kashper and Thorpe to ensure a smooth handover.

“We are thrilled to have Simon join the Pabst team”

Simon was previously President/CEO of Duvel Moortgat USA, where he led the transformation of the company’s U.S. craft brewing business into a respected leader in the craft beer segment. He was instrumental in building the high-end success of Duvel Moortgat’s Brewery Ommegang in Upstate New York, and established Duvel Moortgat’s partnerships with Boulevard Brewing Company in Kansas City, MO and Firestone Walker Brewing Company in Paso Robles, CA. Simon also led the development of Duvel Moortgat’s import brand portfolio including Duvel, La Chouffe, Liefmans, and Mardesous. Over a 30-year career Thorpe has also served as Head of M&A/Strategy for InBev, President/CEO of Inbev USA and previously held positions with Crayola, Kellogg’s, Tambrands, and Unilever.

“We are thrilled to have Simon join the Pabst team,” said Eugene. “He is both a true beer industry visionary and a highly respected operator. I have no doubt that Simon’s breadth of experience and proven leadership capabilities will enable us to realize our ambition to become a best-in-class beer supplier and a truly great American brewing company.

“I look forward to working closely with Simon to brew great beers and serve our loyal customers. We will continue to focus on Pabst Blue Ribbon and our core heritage brands while building a nimble and powerful sales and distribution platform that will allow us to continue forging exciting partnerships with like-minded independent brewers.”

Simon added: “Pabst is an iconic American brewing company that is well positioned to be tremendously successful as the world of beer becomes even more competitive and complex. The company already has a vibrant culture and is filled with exceptionally talented people. The chance to join Eugene and the team at this particular time in the company’s evolution is all that one could wish for. I am truly excited about what we can accomplish together.”

Simon, his wife Kati, and their son Henry will relocate to Los Angeles, where Pabst is headquartered.

About Pabst Brewing Company

Since 1844, Pabst Brewing Company has been American-owned and operated, and is North America’s largest privately held brewing company. Pabst’s portfolio includes iconic brands with deep ties to America’s heritage, such as its flagship Pabst Blue Ribbon as well as Lone Star, Rainier, Ballantine IPA, Schlitz, Old Style, National Bohemian, Stag, Stroh’s, and Old Milwaukee. In 2016, PBR won the Gold Medal in the American lager category at the Great American Beer Festival for the 4th time in a decade. Pabst Brewing Company was also named Large Brewing Company of the Year. For more information about Pabst, please visit www.pabstbrewingco.com.

Contacts

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Sard Verbinnen & Co
Daniel Goldstein, 310-201-2040
or
Julie Rudnick, 212-687-8080

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