LAS VEGAS--(EON: Enhanced Online News)--Commerce Signals, the leader in connecting advertisers and publishers to aggregate insights from transaction data, today announced databridge™, the first secure platform for the exchange of purchase insights. The new solution allows advertisers, agencies and publishers to obtain insights in near real time to optimize digital media tactics and measure the incremental sales driven by their advertising.
“Now, anonymized and aggregated purchase data can be used for measurement and optimization, while protecting the underlying data. Signals are the metaphor for trusted exchange of information, each participant can decide what they want to answer and whom they want to work with.”
Since more than 90 percent of transactions still occur in-stores, it is important to be able to measure the impact of advertising on actual sales, not site visits, last touch or clicks. databridge utilizes Visa Advertising Solutions to enable advertisers to derive insights from aggregated and anonymous purchase transactions. This helps merchants better quantify the full impact of an ad campaign.
“With databridge, advertisers and publishers can come together in a secure exchange of insights,” said Tom Noyes, CEO, Commerce Signals. “Now, anonymized and aggregated purchase data can be used for measurement and optimization, while protecting the underlying data. Signals are the metaphor for trusted exchange of information, each participant can decide what they want to answer and whom they want to work with.”
For advertisers to understand whether their campaigns are working, they must be able to measure the in-store sales associated with a campaign. With databridge, it's possible to understand which tactics are driving the most sales for the lowest cost, and the actual incremental sales driven by a campaign, within 72 hours of a purchase being made. In the CPG and auto industries, purchase-based targeting and measurement has become commonplace. Now, Commerce Signals is bringing this capability to advertisers across industries, including specialty retail, hospitality, travel and restaurant.
About Commerce Signals
Commerce Signals connects advertisers and publishers directly with near-real-time insights from transaction data. The company's platform, databridge delivers value beyond the payment transaction, while giving owners of data control of the use and price. Advertisers, agencies and publishers focused on the retail, restaurants, casual dining, hospitality, travel or entertainment industries can use insights derived from the data to optimize media tactics and measure the incremental cross-channel sales driven by their advertising. For more information, please visit www.commercesignals.com.