The GRAMMY Museum® Presents The Taylor Swift Experience™ at the Seaport District Opening November 18, 2016

Traveling Exhibit Celebrating 10-time GRAMMY® Winner Taylor Swift Gets Its First Major Opening on the East Coast

NEW YORK--()--The GRAMMY Museum® announced today the opening of The Taylor Swift Experience™ in New York's Seaport District, the storied neighborhood in Lower Manhattan being revitalized by The Howard Hughes Corporation®, which has partnered with the GRAMMY Museum to host the exhibit. Opening Friday, Nov. 18, 2016 at 19 Fulton Street, this will mark the first major exhibit opening for The Taylor Swift Experience on the East Coast following its record-setting Los Angeles showing.

“With entertainment being a central component of the revitalized Seaport, we are pleased to partner with the GRAMMY Museum in bringing The Taylor Swift Experience to the Seaport District”

Having originally debuted at the GRAMMY Museum in Los Angeles on Dec. 13, 2014, the 10-time GRAMMY® winner's 25th birthday, the exhibit was expected to close in May 2015, but due to overwhelming response, was extended through Oct. 4, 2015. The GRAMMY Museum's most popular exhibit to date, The Taylor Swift Experience gives visitors and fans an in-depth look at the multi-platinum-selling artist as a singer, musician, songwriter and producer through personal photographs and home videos, interactive experiences, handwritten lyrics of Taylor’s top-charting hits, and iconic performance outfits.

"Debuting The Taylor Swift Experience at our Museum in L.A. was an incredible honor and a huge success for us,” said Bob Santelli, Executive Director of the GRAMMY Museum at L.A. LIVE. “We couldn’t be more excited to get this exhibit on the road for fans all over the world to experience the remarkable singer, songwriter and musician that is Taylor Swift, and we’re so thrilled for New York and the Seaport District to be the first stop on this tour.”

“With entertainment being a central component of the revitalized Seaport, we are pleased to partner with the GRAMMY Museum in bringing The Taylor Swift Experience to the Seaport District,” said David R. Weinreb, Chief Executive Officer of The Howard Hughes Corporation.

On display through February 2017, the exhibit will feature:

  • Early childhood reading books as well as personal family and childhood photos
  • Tour costumes from Taylor’s The RED Tour and The 1989 World Tour
  • New items from the GRAMMY-winning Album Of The Year, 1989, which, include iconic outfits from the GRAMMY Award-winning Best Music Video, “Bad Blood”
  • Never-before-seen pre-Met Gala Louis Vuitton dress
  • Handwritten lyrics for Taylor’s smash hit "22"
  • Taylor’s 2009 GRAMMY Award for Best Female Country Vocal Performance for "White Horse"
  • The dress Taylor wore in her music video for "Mean" as well as the banjo used during her performance at the 54th GRAMMY Awards in 2012
  • For the first time on display, a one-of-a-kind custom-built piano used during The 1989 World Tour
  • And more, including additional interactive elements

Tickets to view The Taylor Swift Experience are $9 (plus taxes and additional processing fees) and can be purchased by the public at Ticketmaster beginning Wednesday, Oct. 19 at 10:00 am EDT. The exhibit will be on display within the Seaport District through February 19, 2017. Following its New York showing, The Taylor Swift Experience will continue to travel with its next stop being GRAMMY Museum Mississippi in Cleveland, MS.

About The GRAMMY Museum

Paying tribute to music's rich cultural history, this 21st-century museum explores and celebrates the enduring legacies of all forms of music, the creative process, the art and technology of the recording process, and the history of the premier recognition of excellence in recorded music — the GRAMMY® Award. The GRAMMY Museum features 30,000 square feet of interactive and multimedia exhibits located within L.A. LIVE, the downtown Los Angeles sports, entertainment and residential district. Through thought-provoking and dynamic public and educational programs and exhibits, guests will experience music from a never-before-seen insider perspective that only the GRAMMY Museum can deliver. For more information, please call 213-765-6800 or visit www.grammymuseum.org. For breaking news and exclusive content, follow @TheGRAMMYMuseum on Twitter and Instagram, and like "The GRAMMY Museum" on Facebook.

About Taylor Swift

In the fall of 2014, when Taylor Swift released her critically acclaimed fifth album, 1989, she astounded the world by selling almost 1.3 million albums in its debut week -- a feat that had been called impossible. Taylor is the only artist in history to have three albums selling over one million copies in their first week of release (2010's Speak Now2012's RED and 2014's 1989). Taylor, a ten-time GRAMMY winner, is a singer, songwriter, musician, and producer, and not only the youngest winner in history, but the only female solo artist to win the music industry's highest honor, the GRAMMY Award for Album of the Year twice. Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, she is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice, Time magazine has named her one the of the 100 Most Influential People in the world and one of only eight candidates for their most prestigious honor, 2014 Person of the Year and is the inaugural recipient of AMA's Dick Clark Award for Excellence. The number of awards she has won and the sales figures only tell part of Taylor's story, it’s the intangibles that elevate Taylor into the stratosphere of our pop culture planet, allowing the 26-year old singer-songwriter to orbit in a more rarified air. Her large-scale charitable contributions are one thing, but it’s in the small gestures – the notes of compassion she posts on the Instagram photos of lovelorn fans, the genuine hugs she distributes without discretion – where Swift proves time and time again that platinum-selling, record-setting success has not changed her inherent nature. She is awkwardly honest and powerfully empathetic; a brazen superfan, loyal friend, fierce protector of hearts; and one of the world’s greatest ambassadors for the power of just being yourself.

About The Howard Hughes Corporation®

The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC with major offices in New York, Columbia, MD, Dallas, Houston, Las Vegas and Honolulu. For additional information about HHC, visit www.howardhughes.com or find us on Facebook, Twitter, Instagram and LinkedIn.

Safe Harbor Statement

Statements made in this press release that are not historical facts, including statements accompanied by words such as “will,” “believe,” “expect,” “enables,” “realize”, “plan,” “intend,” “assume,” “transform” and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in The Howard Hughes Corporation’s filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. The Howard Hughes Corporation cautions you not to place undue reliance on the forward-looking statements contained in this release. The Howard Hughes Corporation does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.

Contacts

For The GRAMMY Museum:
Crystal Larsen, 213.763.2133
clarsen@grammymuseum.org
or
For The Howard Hughes Corporation:
Caryn Kboudi, 214.741.7744
caryn.kboudi@howardhughes.com

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