Directors Robert Stromberg and Bryan Singer Headline VR Society Conference “VR On The Lot” at Paramount Studios October 13-14

Time Inc. to World Premiere New Content from LIFE VR

Meeting Will Bring Creative, Brand and Technology Leaders Together to Focus on the Creative and Business Aspects of VR for Entertainment, Media and Marketing; VR Creative Quality Best Practices and “VROI” Business Models to Be Spotlighted

HOLLYWOOD--()--With interest and demand for VR, AR and 360 media content growing exponentially, the newly formed VR Society has announced a two-day conference for entertainment, media and marketing professionals at Paramount Pictures Studios in Hollywood, October 13th - 14th. Studio presentations, content premieres, technology launches, exhibitions and seminars are scheduled with AMD (NASDAQ: AMD) as the presenting sponsor.

“As VR impacts the world of entertainment, Chapman University's new Institute for Creative Reality will prepare students to create content for this exciting new medium. We're thrilled to be participating in 'VR On The Lot,'”

“VR On The Lot” will feature perspectives from The Producers Guild of America, Sony Entertainment, Sony Music, Warner Bros., 20th Century Fox, Walt Disney Studios, NBC Universal, DreamWorks Animation, The Virtual Reality Company, Legend, Time Inc.’s LIFE VR, AMD, Intel, HP, HTC Vive, Oculus, Technicolor, Dolby, Epic Games, Edelman, Academy of Television Arts and Sciences, UploadVR, Chapman University Dodge College of Film and Media Arts, The USC School of Cinematic Arts, Wemersive, Loot Interactive, Cause-Play, 360 AdSpots, Sci-Futures, StoryTech, Lucid Dreams Productions, Canon Street London, All Good Partners, and Entertainment Tonight.

Major studios will share their latest VR content with attendees. More than 20 other sessions will share case studies and address topics including VR best practices, writing, producing, directing, cameras, audio, stitching, theatrical, broadcast and cable, education and gaming. Session speakers will address key aspects of VR including production in live VR and game engine. Research findings from studies conducted for the Society by Greenlight VR and Frank N. Magid Associates will also be released, as well as how advertisers are using VR.

A new name in the VR lexicon will also be presented at the conference. “VRE” (Virtual Reality Experience) is a term to describe VR narrative experiences for entertainment, media and marketing,” said conference co-chair Roy Taylor, CVP of Content and Alliances at AMD. “These aren’t movies, they aren’t television and they aren’t games. VRE is a new medium and these pieces of content shape unique creative and business opportunities,” Taylor added.

Robert Stromberg, the two-time Academy Award winner and Director of “The Martian VR Experience” as well as Disney’s “Maleficent,” will deliver the opening keynote and serves as a Creative Advisor to the VR Society. He will present his vision for VR to entertainment and VR industry executives expected to attend “VR On The Lot.”

“VR promises to open whole new immersive worlds for people to experience films, music and magazines among a host of possible interactive and creative realms,” said Robert Stromberg, Chief Creative Officer and co-founder of The Virtual Reality Company. “By bringing together Hollywood and entertainment industry professionals with the innovative VR artists, storytellers and technology leaders, we have the opportunity to speed up the exchange of ideas and strategies that will help the industry to deliver quality VR content in significant volume to meet consumer demand.”

LIFE VR, an innovative multi-platform virtual reality brand slated to launch this fall, will world premiere exclusive new content at “VR On The Lot.” LIFE VR, an extension of the iconic LIFE brand, will include programming from Time Inc.’s 25+ brands, including TIME, People, Sports Illustrated and InStyle, bringing their access and unique perspective to each immersive experience.

“VR is an exciting new medium for content producers such as Time Inc., enabling us to take our storytelling to the next level by showing viewers the world in a whole new way. We are thrilled to advance the conversation about this leading-edge immersive technology at 'VR On The Lot,'” said Chris Hercik, SVP, Creative + Content, The Foundry @ Time Inc.

Bryan Singer, the Director of the “X-Men” series of blockbuster movies, which have generated more than $1.5 billion at the worldwide box-office, will also speak. Screenwriters Michael Dougherty (“X-Men: Apocalypse,” “Superman Returns” and “X-Men 2”) and John MacInnes (“Call of Duty”) will also appear to discuss writing and creating compelling content for viewers.

“This is an exciting time for VR as new products and technologies bring truly immersive experiences to mainstream users,” said Dr. Lisa Su, president and CEO of AMD. “'VR On The Lot' is more than just a showcase for premiering cutting-edge new VR experiences, the event provides a great opportunity for leaders from the technology and content industries to come together to better understand and address the growing VR business opportunities.”

Leading the discussion on producing VR content will be Producer’s Guild President Lori McCreary (“Madam Secretary”) and PGA New Media Council Chairman John Canning (NBC). “VR presents an exciting opportunity for content producers to use their talents and creative experience to create a new generation of immersive entertainment,” said McCreary. “We look forward to exploring the vital role production professionals will bring to this emerging industry,” she added.

The conference will focus on two key themes of the VR business. “VRE Creative” sessions will communicate “best practices” to ensure successful production of “premium VR consumer experiences.” “VROI” (VR Return on Investment) business presentations will focus on distribution, monetization, VR investment, sales and opportunities in the market now, along with case studies from VR and 360-branded content with Kroger, Nestle and Kellogg’s, ranging from Demi Lovato to the Pope.

“Marketers are recognizing that VR is an immersive and impactful new way to build engagement with their consumers,” said Julie Kantrowitz of All Good Partners, based in New York. “Brands focused on ROI need up-to-date intelligence to evaluate, develop and implement a comprehensive strategy that will ultimately move the needle on sales. 'VR On The Lot' provides the perfect forum to deliver all that and help them succeed.”

Educational partners include Chapman University Dodge College of Film and Media Arts and the USC School of Cinematic Arts. “As VR impacts the world of entertainment, Chapman University's new Institute for Creative Reality will prepare students to create content for this exciting new medium. We're thrilled to be participating in 'VR On The Lot,'” said Madeline Warren, Trustee Professor of Film at Chapman University.

Wemersive will live stream “VR On The Lot” in 360 VR. Wemersive will be providing the mobile VR apps for “VR On The Lot” and The VR Society. The mobile apps will feature Wemersive's VR Player technology, event & exhibits information, and more.

AMD is the Presenting Sponsor of “VR On The Lot.” LIFE VR and UploadVR are the Co-Presenting Sponsors. Intel, HP and HTC Vive are Gold Sponsors. Oculus, Technicolor and Wemersive are Silver Sponsors. Dolby, Epic Games and Loot Interactive are Bronze Sponsors. Entertainment Tonight is a Media Partner. UploadVR will host an opening night party for “VR On The Lot” at a secret location to be announced.

For tickets and more information, visit the website:

About The VR Society

The VR Society was founded by The Advanced Imaging Society to advance the arts and technologies of VR, AR and 360 content for professionals active in entertainment, media and marketing.

About AMD

For more than 45 years AMD has driven innovation in high-performance computing, graphics and visualization technologies ― the building blocks for gaming, immersive platforms and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit


For The Advanced Imaging Society
Alyssa King, 323-202-1899

Release Summary

VR Society has announced a two-day conference for entertainment, media and marketing professionals at Paramount Pictures Studios in Hollywood, October 13th - 14th.