Freschetta® Debuts New Artisan Crust Pizza to Meet Consumer Demand for Whole Grains and Sophisticated Flavors

Preservative-free crust contains a delicious blend of three whole grains

MINNEAPOLIS--()--Schwan’s Consumer Brands, Inc. is introducing a new line of Freschetta® Artisan Crust Pizzas to give pizza lovers a delicious whole grain pizza option in the freezer aisle. Shoppers can enjoy a great tasting product with flavorful toppings, a sauce made with three sun-ripened tomatoes, and 100% real provolone and mozzarella cheeses, on a preservative-free whole grain crust that rises in their own ovens.

“This is artisan pizza in every sense of the word.”

The new Freschetta® pizzas—available nationwide—are offered in four varieties including Four Cheese, Pepperoni, Margherita and Chicken & Fire Roasted Vegetable. All feature a 51 percent multigrain crust made with a unique blend of three delicious whole grains — whole wheat, brown rice and oat flour — kneaded into the dough for a slightly sweet, hearty texture and 21 grams of whole-grain goodness per serving.

Freschetta® Artisan Crust Pizza delivers on the growing desire for delicious, real foods made with whole grains. According to the International Food Information Council Foundation, 75 percent of shoppers are now looking to buy more whole grains and 67 percent say whole grains are the most important item they look for on packages.1

“With this new Freschetta® Artisan Crust Pizza we’ve combined the wholesomeness that today’s consumers want with a mix of traditional and more unique ingredients that offer a whole new flavor level,” said Sishir Sekaran, Freschetta® brand manager. “This is artisan pizza in every sense of the word.”

Freschetta® Artisan Crust Pizza is found in the freezer aisle at grocery stores nationwide at a suggested retail price of $7.49.

For more information on Freschetta® Pizzas visit: www.Freschetta.com, www.Facebook.com/Freschetta or www.Twitter.com/Freschetta.

About Freschetta® Pizzas
Freschetta® pizzas are part of the national brand portfolio of Schwan’s Consumer Brands Inc., the retail grocery subsidiary of The Schwan Food Company. Based in Bloomington, Minn., Schwan’s Consumer Brands Inc. has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta® and Tony’s® pizzas, Pagoda® snacks and appetizers, Larry’s® potatoes and Mrs. Smith’s® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States.

1 “Food & Health Survey 2015,” International Food Information Council Foundation

Contacts

Schwan’s Shares Services, LLC
Tarsha Rice, 507-537-8550
tarsha.rice@schwans.com

Website

Release Summary

Schwan’s Consumer Brands, Inc. is introducing a new line of Freschetta® Artisan Crust Pizzas to give pizza lovers a delicious whole grain pizza option in the freezer aisle.

Schwan’s Consumer Brands, Inc.