Genesys Named Finalist in Marketo Revvie Awards

SAN FRANCISCO--()--Genesys (www.genesys.com), the market leader in omnichannel customer experience (CX) and contact center solutions, today announced the company is a finalist in the “2016 Marketo Revvie Awards” which recognize excellence in marketing.

“This recognition reflects our marketing team’s transformation into a modern marketing organization focused on driving business value and creating lasting customer relationships.”

Genesys is a finalist in “The Bridge Builder” category for “bridging the worlds of advertising and technology” in leveraging Marketo marketing automation software to build engaging, long-lasting customer relationships while significantly impacting company revenue.

“The next era of marketing will be driven by revenue marketing and the delivery of world-class customer experiences that skyrocket the growth of companies and organizations worldwide,” said Merijn te Booij, Chief Marketing Officer at Genesys. “This recognition reflects our marketing team’s transformation into a modern marketing organization focused on driving business value and creating lasting customer relationships.”

“We are excited and honored to be named a finalist in the 2016 Marketo Revvie Awards,” said Lisa Kost, Senior Vice President of Marketing at Genesys. “The Marketo platform has enabled our Genesys marketing team to excel at engaging prospective customers with innovative, integrated programs and deliver a 70% year-over-year growth in marketing-sourced opportunities.”

The winners will be revealed during day two of the Marketing Nation® Summit in Las Vegas on May 11, 2016. Expected to attract more than 6,000 marketers from around the globe, the conference will feature thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today’s digital era. Learn more about it here.

About Marketo Revvie Awards

Established in 2010, the Marketo Revvie Awards recognize and celebrate members of the Marketing Nation who leverage Marketo to drive the Next Era of marketing. These marketers constantly find clever ways attract and engage customers, propel their companies to new growth and success, and inspire others. To learn more, visit: https://www.marketo.com/why-marketo/marketing-nation/

About Genesys

Genesys, the world’s #1 Customer Experience Platform, empowers companies to create exceptional omnichannel experiencesjourneys and relationships. For over 25 years, we have put the customer at the center of all we do, and we passionately believe that great customer engagement drives great business outcomes. Genesys is trusted by over 4,700 customers in 120 countries, to orchestrate over 24 billion contact center interactions per year in the cloud and on premises. For more information www.genesys.com.

Connect with Genesys via Twitter, Facebook, YouTube, LinkedIn, and the Genesys blog.

Contacts

Media:
Group SJR for Genesys
Chelsea D’Angelo or Alexis Malure
917-934-3914
genesyspr@groupsjr.com