Targus Group International Selects Advanced Media Portal (AMP) for Digital Asset Management

The Advanced Media Portal, from AMP Media Systems, Inc., is selected by Targus, leading global supplier of carrying cases and accessories for the mobile lifestyle, for Digital Asset Management.

IRVINE, Calif.--()--AMP Media Systems, Inc. is pleased to announce that Advanced Media Portal (AMP) has been selected by Targus, a leading global provider of tech accessories and connectivity solutions designed for today’s mobile workforce. The AMP solution is focused on simplicity and automation, is native cloud-based, and eliminates many workflow burdens faced by product manufacturers.

“We are thrilled with the level of service we have received from the AMP team and are witnessing rapid adoption of this new tool.”

AMP was selected following a rigorous proposal and research process. Carolyn Perrier, Vice President of Targus, emphasized that ease-of-use was a critical factor in choosing AMP over other vendors. “We chose the AMP solution because of its advanced functionality and scalability, as well as the unique and intuitive user interface,” she said. “We are thrilled with the level of service we have received from the AMP team and are witnessing rapid adoption of this new tool.” Now, the brand’s digital assets can easily fuel all of its technology-enabled programs, like Digital Marketing, eCommerce, and Customer Experience Management, important to driving profitable business growth.

AMP is a software as a service (SaaS) solution that is designed to help marketing and their creative teams collect, organize and share their brand’s digital assets with ease and better execute digital marketing and customer experience programs. AMP offers automated product-centric “kit” technology eliminating a previously cumbersome tagging process. AMP provides support for critical marketing and sales functions: campaigns, video handling, mobile access, brand guidelines, product information, partner enablement, and analytics.

Ken Garff, founder and CEO of AMP Media Systems, commented: “Accessibility of brand assets is a major challenge across a broad spectrum of industries. The need to execute more and more digital programs that require media assets has pushed many marketers to seek a new solution. At AMP we are passionate about helping brands and their partners unlock value from all their digital marketing assets by focusing on simplicity and automation. Today we are excited to join with the Targus team as they execute on their growth goals.”

For more information, please visit amp-portal.com. For all direct inquiries please contact cynthia.page@amp-portal.com.

About Targus

Since creating the first laptop case more than 30 years ago, Targus has been a leader in the mobile computing accessories category for businesses and end users alike. Today, Targus continues to advance the category with innovative, productivity-boosting solutions that enable an ever-changing workforce to perform at their best—anytime, anywhere. Targus’s wide range of products—bags, cases, docking stations, and computer peripherals—designed with its industry-leading, patent-protected technologies deliver the protection and connectivity essential for today’s connected world. A trusted partner of Fortune 1000 companies worldwide, Targus is headquartered in Anaheim, California, with over 45 offices around the globe and distribution in more than 100 countries. To learn more, visit targus.com.

About AMP Media Systems

AMP Media Systems, Inc. headquartered in Irvine, California, delivers a SaaS-based Digital Asset Management (DAM) system specifically built for product companies and brands. AMP innovated DAM for the purpose of supporting today’s extensive digital and marketing programs. AMP is focused on simplicity, automation, and the elimination of workflow burdens common to traditional DAM systems. To find out more about the Advanced Media Portal, go to www.amp-portal.com.


for AMP Media Systems, Inc.
Amy Osmond Cook, 949-813-0182