“El Clásico” Matchup Scores Nearly 2 Million Viewers on beIN SPORTS and was #1 Most Socially Engaging Sports Program on Twitter

Sports Network’s Exclusive Coverage of the LaLiga Clash Continues Winning Streak Among U.S. Audiences

MIAMI--()--beIN SPORTS today announced the Network’s ratings following the highly anticipated “El Clásico” matchup between LaLiga archrivals, FC Barcelona and Real Madrid, which aired on April 2nd live from the Camp Nou stadium in Barcelona, Spain. According to Nielsen Media Research, the broadcast averaged more than 1.9 million total viewers (P2+) across both networks. “El Clásico” also dominated on social media with the most socially engaged audience on Twitter for all sporting events that day.

Additional Highlights:

  • “El Clásico” on beIN SPORTS en Español ranks as the #1 soccer telecast YTD across all cable networks regardless of language outperforming telecasts such as Univision Deportes’ Liga MX Super Clásico “Guadalajara vs. América” and the World Cup Qualifier match “México vs. Canada”; ESPN2’s World Cup Qualifier match “USA vs. Guatemala”; and NBCSN’s English Premier League “Chelsea vs. Arsenal”
  • The simulcast of “El Clásico” on beIN SPORTS ranks as the fifth highest rated soccer telecast among competitors such as NBCSN, ESPN2 and Fox Sports and sits in the top 15 among all soccer matches YTD across all languages
  • The April 2nd telecast of the season’s second installment of “El Clásico” averaged 1,915,487 total viewers (P2+), seeing a 2.2% increase in viewership since the previous match on November 21st, 2015, which averaged 1,874,582 total viewers (P2+) across both networks
  • The broadcast of “FC Barcelona vs. Real Madrid” had the #1 most socially engaged audience across all sporting events of the day based on tweets per unique author outperforming “Villanova vs. Oklahoma” and “North Carolina vs. Syracuse” Final Four matches on TBS, in addition to “World Figure Skating Championships” and “Phoenix Grand Prix” on NBCSN
  • beIN SPORTS’ broadcast of “FC Barcelona vs. Real Madrid” was the #2 most social program of the day across all categories, with the most tweeted minute of the game occurring at 4:15 pm ET with 11,000 tweets following Cristiano Ronaldo's winning goal
  • “El Clásico” content featured across beIN SPORTS’ Facebook pages generated over 29.3 million impressions combined and 3.1 million video views with 1.6 million engaged users

Source: The Nielsen Company; NPM L+SD; El Clasico live airing on 4/2/16 (data based on fast nationals from Nielsen); P2+ average audience (000) - total based on beIN SPORTS & beIN SPORTS en Español sum. Liga MX Super Clasico & Mexico vs. Canada match on UDN based on HOH Hispanic Viewers. USA vs. Guatemala on ESPN2 & Chelsea vs. Arsenal on NBCSN delivery based on Total Viewers. Rank based on all Soccer programming YTD’16 (12/28/15-3/31/16). El Clasico comparison based on 4/2/16 vs. 11/21/15. Nielsen, 4/2/16, ranked on Tweets. Facebook Insights.

For more information, please visit www.beinsports.com. Follow us on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like us on Facebook beIN SPORTS USA and beIN SPORTS En Español for breaking news and real-time updates.

About beIN SPORTS USA

Launched in 2012, beIN SPORTS is the fastest growing global sports network in the U.S. and is offered on 9 of the largest 10 cable/satellite TV providers in the U.S., as well as other systems across the country. beIN SPORTS offers viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from La Liga, Serie A, Ligue 1 and CONMEBOL/ CONCACAF/CAF World Cup Qualifiers, as well as news and in-depth analysis of all the top leagues from around the world. With beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on your computer, tablet or smart phone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, among others.

Contacts

beIN SPORTS
Valerie Boldrin, 305-777-1900 ext. 6024
boldrinv@bein.net
or
Pinta for beIN SPORTS
Amanda Gadaleta, 212-367-9800 ext. 300
agadaleta@pintausa.com

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