MeetMe Experiences Strong Performance from New Interstitial Ad Unit

NEW HOPE, Pa.--()--MeetMe, Inc. (NASDAQ: MEET), a public market leader for social discovery, today announced strong performance of its new interstitial ad units, which are now live on MeetMe’s popular Android and iPhone applications. The interstitial is a full screen ad that appears in a number of high impact placements and has been tested and ramped up slowly over the last few months to avoid impacting engagement. The new unit is expected to contribute roughly $5,000 per day in revenue by the end of this month.

“This new interstitial unit is an evolution of the video interstitial unit we launched last year”

“This new interstitial unit is an evolution of the video interstitial unit we launched last year,” said Geoff Cook, CEO of MeetMe. “The CPMs for this unit are on par or better than what we saw for the video unit while also commanding a higher fill rate and being less disruptive for the user. We look forward to continuing to innovate and experiment with new ad placements both in the US and internationally.”

About MeetMe, Inc.

MeetMe® is a leading social network for meeting new people in the US and the public market leader for social discovery (NASDAQ: MEET). MeetMe makes it easy to discover new people to chat with on mobile devices. With approximately 90 percent of traffic coming from mobile and more than one million total daily active users, MeetMe is fast becoming the social gathering place for the mobile generation. MeetMe is a leader in mobile monetization with a diverse revenue model comprising advertising, native advertising, virtual currency, and subscription. MeetMe apps are available on iPhoneiPadAndroid, and Windows Phone in multiple languages, including English, Spanish, Portuguese, French, Italian, German, Chinese (Traditional and Simplified), Russian, Japanese, Dutch, Turkish and Korean. For more information, please visit meetmecorp.com.

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the future performance of MeetMe’s new interstitial ad units and their affect on user engagement, whether the new ad units will contribute roughly $5,000 per day in revenue as expected, whether the new unit will contribute roughly $5,000 per day in revenue by the end of this month, whether the CPMs for the new unit will remain on par or be better than what we saw for our video unit while also commanding a higher fill rate and being less disruptive for the user, and whether we will be successful in continuing to innovate and experiment with new ad placements both in the US and internationally. All statements other than statements of historical facts contained herein are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “project,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the risk that our applications will not function easily or otherwise as anticipated, the risk that we will not launch additional features and upgrades as anticipated, the risk that unanticipated events affect the functionality of our applications with popular mobile operating systems, any changes in such operating systems that degrade our mobile applications’ functionality and other unexpected issues which could adversely affect usage on mobile devices. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission (“SEC”), including the Form 10-K for the year ended December 31, 2015. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Contacts

Press contact:
Fresh PR
Jeannine Jacobi, 323-903-7063
jeannine@freshpr.net
or
Investor contact:
MKR Group Inc.
Todd Kehrli, 323-468-2300
meet@mkr-group.com

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