mscripts and McKesson Partnership Provides Mobile Coupons to Patients via their Trusted Pharmacist

Exclusive Partnership Enables Pharmacy Patients to Receive Timely, Convenient Access to Medication Cost-Savings and Adherence Support on their Mobile Phone

SAN FRANCISCO--()--mscripts, a mobile pharmacy platform, and McKesson Patient Relationship Solutions (MPRS), a provider of pharmaceutical manufacturer-sponsored patient adherence programs, today announced an exclusive partnership dedicated to empowering patients with medication cost-savings and personalized adherence support to better manage their health. Unlike current in-market mobile coupon messaging that is delivered directly from the pharmaceutical manufacturer, this new-to-market solution allows patients to receive digital coupons via two way text or mobile app directly from their pharmacy at key moments in their treatment journey to drive significant improvements in adherence and patient engagement.

“We’re thrilled to partner with MPRS to help our pharmacies extend cost savings to their patients and enable more people to better afford their medication.”

The solution connects mscripts’ network of more than 6,000 pharmacies with MPRS’ savings and adherence programs currently supporting more than 500 unique branded medications.

With real-time prescription data and extensive analytics provided by mscripts and MPRS, brand teams and pharmacies can now deliver important information to patients at the most critical points in therapy. mscripts’ targeted, timely messages sent on behalf of the patient’s pharmacy drive patient adherence gains of up to 2.9x over patients who do not receive mobile outreach. Additionally, mscripts’ digitally delivered coupons receive click-through rates of up to 35% fueling additional adherence and patient savings.

“The partnership delivers valuable copay savings directly to a patient’s mobile phone exactly when they need them, whether it’s a prescription ready for refill or pick up. The coupons are easy to view and redeem, saving both the pharmacy and the patient time,” said mscripts’ CEO Mark Cullen. “We’re thrilled to partner with MPRS to help our pharmacies extend cost savings to their patients and enable more people to better afford their medication.”

A study published in the February issue of JAMA Internal Medicine validates the use of text messaging as a means of impacting medication adherence, showing that patients with chronic diseases who received text messaging were more likely to be adherent to their medication regimen. The meta-analysis of 16 clinical trials showed that general text messages doubled the likelihood of adherence over a median timeframe of three months.

“At MPRS, we’re focused on building integrated adherence solutions that address key touch points throughout the patient experience. Mobile and pharmacy are channels critical to advancing that strategy,” said Derek Rago, Vice President and General Manager for MPRS. “Our partnership with mscripts is particularly exciting because it fully leverages the power of mobile while actively strengthening the pharmacist-patient relationship. The result is brand teams are now able to deliver cost savings for medications—directly to a preferred engagement medium, the patient’s mobile phone—securely and in real-time—from a key trusted healthcare provider, their pharmacist.”

Both companies expect services to be available for customers in March 2016.

About McKesson

McKesson Corporation, currently ranked 11th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. McKesson Patient Relationship Solutions (“MPRS”) is a business unit of McKesson. MPRS delivers comprehensive, industry-leading acquisition and adherence solutions for pharmaceutical and device manufacturers. MPRS helps brands connect with patients to drive brand performance. To learn more, visit www.mckesson.com/mprs.

About mscripts™

mscripts delivers patient adherence and engagement solutions through their innovative, easy-to-use mobile and web health management platform. The mscripts’ platform serves millions patients spanning national, regional and specialty pharmacies along with hospital out-patient systems. Pharmacy patients manage their prescriptions and health on their mobile phones through 2-way interactive SMS messaging and branded mobile applications, making refilling convenient and remembering to take medications easy. mscripts improves adherence by improving refill rates, providing education and health information, and applying advanced analytics to better understand patient behavior. Learn more at www.mscripts.com.

Contacts

McKesson
Stacey Irving, 415-983-9439
VP, Strategic Channel Solution
stacey.irving@mckesson.com
or
mscripts
Lara Loveman, 415-528-6173
Director of Business Strategy
lloveman@mscripts.com

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