Letv Details Debut CES Appearance; Highlights Pioneering Consumer Electronics, Major Initiatives, and Blockbuster, Global Partnerships

Chinese Internet Technology Powerhouse Ready to Enter US Market

LAS VEGAS--()--Letv, the global technology company that converges culture, content, innovation, lifestyle and entertainment, will show, for the first time in the United States, its suite of high-style, high-tech products at the International Consumer Electronics Show (CES) in Las Vegas, Jan. 5 through 9.

“We have enjoyed enormous success with our products in China, and we know there is a significant appetite in the U.S. for high-end innovation at far more affordable prices”

Additionally, Letv will announce several key, technology, entertainment and sports partnerships as the company details its vision and immediate plans to enter the U.S. market in 2016.

“We have enjoyed enormous success with our products in China, and we know there is a significant appetite in the U.S. for high-end innovation at far more affordable prices,” said Eric Mika, senior vice president of open ecosystems, strategic alliances and partnerships at Letv. “We are built from the ground up to integrate products, content, and the shopping experience. Once consumers see our unique vision, we think they’ll embrace it here the way they have in other parts of the world.”

CES attendees will be able to experience Letv’s top-selling Le Superphones such as the Le Max Pro featuring the new Qualcomm® Snapdragon™ 820 processor; their stunning uMax 120, the 120-inch 3D 4K Ultra HD TV; the company’s connected smart bicycle; and a selection of its most popular lifestyle products. Letv will also showcase its forthcoming connected car technologies in a current model Aston Martin at their booth.

The Letv technology ecosystem will be on display and available for demo booth #21018 located in the Las Vegas Convention Center, South Hall.

A brief description of the company’s key news follows, beginning with a press event on Jan. 5, 2016:

Letv Media Schedule, Technology and Announcements at CES

What: Letv Press Conference*
When: January 5, 2016
Time: 11:30 a.m. to 12:00 p.m. lunch; 12:00 to 1:15 program
Location: Caesars Palace

*IMPORTANT: Letv will be sharing details about its sweeping partnership with Qualcomm at this event, as well as significant agreements with Aston Martin.

What: Letv at PEPCOM Digital Experience!
When: January 5, 2016
Time: 7:00 p.m. to 10:30 p.m.
Location: Mirage Hotel

What: Le Sports Press Event*
When: January 6, 2016
Time: 5:00 p.m. to 6:30 p.m.
Location: Caesars Palace

*IMPORTANT: Letv will be sharing details about its partnership with one of the world’s most well-known sports leagues.

What: Letv Booth Tours/Tech Demos
When: January 6 – January 8, 2016
CES open to show close
Location: Booth #21018 located in the Las Vegas Convention Center, South Hall.

Letv Technology on Display

Super TV uMax 120

Letv’s CES booth will feature the show-stopping 120-inch 4K UHD TV, the Super TV uMax 120. Providing the ultimate high-end home theater experience, the Super TV uMax 120 boasts stunning clarity (with 3840x2160 resolution and a 120Hz refresh rate), precision sound with advanced acoustics, and 3D video support. The Super TV uMax 120 also comes equipped with a 1.4GHz quad-core CPU, Mali-T760 quad-core GPU, 3GB of RAM and Bluetooth 4.0.

Le Superphones

Also on display at the Letv booth will be the company’s stylish yet accessible line of Le Superphones. Attendees will be able to preview the Le 1s, Le 1 Pro, Le Max and Le Max Pro, each featuring Letv’s signature sleek design and top-of-the-line specs. The newest of the Le Superphone line, the Le Max Pro, is the first adopter of the Qualcomm Snapdragon 820 processor, with Qualcomm® Snapdragon SenseTM ID fingerprint technology and Qualcomm® Quick Charge™ 2.0 for up to 75% faster charging then conventional methods. Additionally, Letv will be the first to roll out commercial devices integrating 802.11ad multi-band wireless connectivity for multi-gigabit speeds and nearly uncompressed content transfer.

Super Bike

For the first time ever in the U.S., Letv will also be showcasing the Super Bike – a modern connected device on wheels. Optimized for city use to promote an eco-riding lifestyle, the Super Bike is all about functionality and Android connectivity, combining state-of-the-art software and hardware to offer riders a futuristic transportation experience, complete with a smart riding system, fingerprint identification, a smart lock, two-way-radio, sensor group and power management system.

Partnership Announcements

Letv and Aston Martin Partnership

Since early 2015, Letv and British luxury sports car maker Aston Martin have been collaborating on in-car entertainment and connected car technologies. The two companies most recently announced new research projects ranging from connected car technologies to manufacturing consultation on new electric vehicles.

Letv and Qualcomm Partnership

Qualcomm Technologies, a subsidiary of Qualcomm Incorporated, has become an intrinsic technology provider to the Letv ecosystem. Qualcomm Technologies will join Letv at the Letv media event on Jan. 5, 2016 to discuss chip integration in the Letv smartphones and smart televisions, as well as plans by Letv to use Qualcomm’s most advanced Snapdragon processors available.

Qualcomm, Snapdragon and Sense are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon and Snapdragon Sense are products of Qualcomm Technologies, Inc.

Letv and Global Sports

Letv’s Le Sports is China’s leading internet-based eco-sports company. The division has already established notable partnerships with FIFA, NFL, UEFA, English Premier League, the Association of Tennis Professionals, the NFL and the NCAA’s Pac-12 Conference. Join us as Le Sports adds its newest member to the Letv sports family with a major announcement involving another US-based professional sports league.

About Letv

Letv is a leading global technology company that converges culture, content, innovation, lifestyle and entertainment with a jaw-dropping array of products and experiences that fit perfectly into a broad spectrum of lifestyles. Letv opens new opportunities for consumers and the technology and entertainment industries with an integrated ecosystem that spans smartphones, TVs, transportation, sports, film, entertainment and more. To learn more, visit Letv’s website, and follow them on Facebook and Twitter.

Contacts

Zeno Group
Jacqueline Efron, (650) 600-2448
jacqueline.efron@zenogroup.com
or
Letv
Qimei Luo
luoqimei@letv.com