H2O Plus Signs Long-Term Lease for San Francisco Headquarters

Famed Skin Care Company Refocusing Efforts on Marketing and Sales of Award-Winning Products

SAN FRANCISCO--()--H2O Plus, a world leader in marine-based skin care, today announced it had signed a long-term lease for a new corporate headquarters in the San Francisco Financial District.

“The changing beauty and skin-care marketplace offers new challenges that we are excited to take on from our new West Coast home.”

Joy Chen, Chief Executive Officer of H2O Plus, signed the lease for 10,000 square feet of space on the top floor of the historic 111 Sutter Street building.

H2O Plus anticipates that about 50 employees will be located at its new headquarters once fully occupied by the beginning of November. By relocating to the West Coast from Chicago, H2O Plus will gain greater access to key business markets in Asia.

“San Francisco is a perfect home for H2O Plus as we refocus our company’s brand and mission,” said Chen. “The changing beauty and skin-care marketplace offers new challenges that we are excited to take on from our new West Coast home.”

The signing of the lease follows an announcement earlier this year that H2O Plus would be shifting its business model from a manufacturing company to one that focuses on the marketing and sales of H2O Plus products around the world. The implementation of the strategic change required a restructuring of the organization and job responsibilities throughout the company.

As part of its shift in strategy, the company announced the closing of its Chicago manufacturing plant and headquarters, a process that should be completed by early 2016. Manufacturing of H2O Plus products will gradually be transferred to third-party companies in the United States. The company will continue to have a small presence in the Chicago for the foreseeable future.

H2O Plus launched in 1989 with 100 skin care products that harnessed the skin-changing power of the sea. Its line of toners, moisturizers, skin treatments and anti-aging creams quickly gained a worldwide following, and today include some of the most important and highly rated hydration products in the world.

“Our customers continue to rave about how our products have restored their skin to beauty and health,” said Chen. “By shifting focus to marketing and sales we believe H2O Plus will be better positioned to meet the extraordinary demand for our skin-care product line well into the future.”

ABOUT H2O PLUS

H2O Plus launched in 1989 with 100 skin-care products that harnessed the skin-changing power of the sea. Today it is one of the most recognized skin-care brands in the world. From hydrating to anti-aging treatments, H2O Plus creates collections for specific skin care concerns to help achieve a healthy, radiant and youthful complexion at any age. By infusing pure water with nutrients from their proprietary combinations of seaweeds and marine plants, the H2O Plus scientists have created potent blends that work naturally with skin's chemistry, hydrating and renewing your skin like never before. More than water, this is H2O Plus.

Contacts

Media Contact:
for H2O Plus
Kevin Keane, 415-227-9700
kevin@singersf.com