A Home Was Sold Every 52 Minutes on ForSaleByOwner.com in the First Half of 2015

The Nation’s Leading DIY Real-Estate Site Reveals Top Markets for “By Owner” Listings

CHICAGO--()--With the July 4th holiday – the midpoint of the home-buying season – around the corner, more homeowners than ever before have declared their independence and sold their most-valuable asset themselves via ForSaleByOwner.com, the nation’s leading provider of self-directed real-estate sales.

“We saw more homeowners than ever before choosing to sell their homes themselves, empowered by the easy-to-use tools that ForSaleByOwner.com provides”

ForSaleByOwner.com today revealed that the total number of new listings on the site increased 5 percent in the first six months of 2015 versus the comparable period in 2014, with a home sold an average of every 52 minutes.1 During the same timeframe, the average value of homes sold through ForSaleByOwner.com increased 3.1 percent over the same period last year, from $250,699 to $258,567.2

“We saw more homeowners than ever before choosing to sell their homes themselves, empowered by the easy-to-use tools that ForSaleByOwner.com provides,” said Lisa Edwards, director of marketing for ForSaleByOwner.com. “Homeowners who use a service like ForSaleByOwner.com reap the benefit of lowering or eliminating significant fees associated with the cost of using an agent. For instance, a homeowner who sells their home for $300,000 can save on average $18,000 in real estate agent fees – significant savings that can be applied toward education, retirement or purchasing their next home.”

With the 2015 home-selling season at the mid-point, ForSaleByOwner.com today also revealed its list of the top 10 defined metropolitan areas (DMAs) with the most “by owner” listings. According to data from ForSaleByOwner.com, the top 10 DMAs accounted for nearly 26 percent of all ForSaleByOwner.com home listings and include:3

1. New York
2. Chicago
3. Dallas-Ft. Worth
4. Detroit
5. Atlanta
6. Washington, D.C.
7. Philadelphia
8. Lafayette, LA
9. Cleveland
10. Tampa-St. Petersburg, FL

About ForSaleByOwner.com

Backed by Tribune Publishing (NYSE: TPUB), ForSaleByOwner.com is the nation’s leading “by owner” real-estate site, providing consumers with all resources needed to sell and buy properties on their own. By offering a wide variety of listing packages, advertising services, tools and resources to fit any budget, ForSaleByOwner.com empowers consumers to make smarter, more-informed decisions. ForSaleByOwner.com launched in 1999 as one of the first players in the DIY real-estate market. Today, the company is the largest entity in the category, with five times the number of monthly unique visitors of its closest competitor.

1 Based on ForSaleByOwner.com H1 2015 customer exit survey data.
2 Based on ForSaleByOwner.com H1 2015 customer exit survey data.
3 Based on ForSaleByOwner.com H1 2015 purchase data.

(TPUB-C)

Contacts

Allison+Partners (for ForSaleByOwner.com)
Jill Feldman, 646-428-0630
Jill.feldman@allisonpr.com
or
Tribune Publishing
Dana Meyer, 312-222-3308
dmeyer@tribpub.com

Tribune Publishing Company