Dutch Boy® Paints Debuts New Chalky Finish Paint

Turn Your Something Old into a One-of-a-Kind Treasure

CLEVELAND--()--The new Dutch Boy® Chalky Finish Paint makes it easy for anyone to convert ordinary finds into one-of-a-kind pieces that never go out of style. Ideal for furniture and decorative pieces, this paint can turn everyday objects—frames, vases, even baskets—into elegant accessories.

“With the simplicity of the application process and the charm of its results, we are excited to see how consumers incorporate this antique trend into their homes.”

Chalky Finish Paint provides a velvety, matte finish reminiscent of the shabby-chic trend that is popular amongst today’s homeowners. Application is easy, and the product can be used on previously painted surfaces, varnished wood, bare wood and laminate, resulting in a beautiful, antique finish—with or without distressing.

“By introducing Chalky Finish Paint, we’re making it easy for DIYers to achieve that vintage, time-worn look that’s so popular today,” said Debbie Zietlow, Dutch Boy product manager. “With the simplicity of the application process and the charm of its results, we are excited to see how consumers incorporate this antique trend into their homes.”

Chalky Finish paint is available in 42 designer colors and retails for $19.97 per quart at Menards. For more information on Dutch Boy products, please visit www.dutchboy.com. For more information on Menards stores and locations, visit www.menards.com.

About Dutch Boy Group:

Founded in 1907, Dutch Boy Group, a part of The Sherwin-Williams Company Diversified Brands Division, continues to be an industry leader in delivering innovative and high-quality paint products and packaging solutions. For more on Dutch Boy Group or any of its “simple innovations” painting products, visit www.DutchBoy.com or call 1.800.828.5669.

Contacts

DeVries Global
Elizabeth Wolfsthal, 212-546-8613
ewolfsthal@devriesglobal.com

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Release Summary

The new Dutch Boy® Chalky Finish Paint makes it easy for anyone to convert ordinary finds into one-of-a-kind pieces that never go out of style.

Dutch Boy Group