Glu Adds Pop Icon Britney Spears to Its Celebrity Roster

Up to eight-year exclusive mobile gaming partnership to incorporate likeness, voice, and creative influence of the platinum-selling recording artist

SAN FRANCISCO--()--Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced that the company will partner with Britney Spears on the development of a new mobile game. The exclusive agreement spans a five-year term with the possibility of a three-year extension. Featuring the voice, likeness, and creative influence of Ms. Spears, the game will allow players to interact with Britney and experience the glitz and glamour of the entertainment business. Glu expects to launch the game worldwide in the first half of 2016.

“We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million* multi-generational social followers around the world.”

“I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform,” said Glu Chairman and CEO, Niccolo de Masi. “We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million* multi-generational social followers around the world.”

Since her debut nearly 17 years ago, Britney Spears has established herself as one of the music industry’s most celebrated icons. To date, she’s sold over 100 million albums worldwide and has been recognized with numerous industry accolades including a Grammy Award, six MTV Video Music Awards, seven MTV Europe Music Awards, an American Music Award, nine Billboard Music Awards, five Teen Choice Awards, and a star on the Hollywood Walk of Fame. For the past two years, Britney Spears has performed as the resident headliner at Planet Hollywood’s Axis Theater in Las Vegas. Voted Las Vegas’ ‘Best Overall Show’ in 2015, Spears’ critically acclaimed “Piece of Me” show exemplifies her sustained star power, selling out multiple shows per week.

Glu will provide additional details on the game’s development and Britney Spears’ involvement at a later date. With the addition of Britney Spears, Glu’s celebrity gaming platform is now supported by more than 400 million** total social followers.

* Britney Spears’ social audience as of April 23, 2015: 39.5 Million on Facebook, 41.6 Million on Twitter, 4.4 Million on Instagram, 2.7 Million on Vevo, and 1 Million on Vine. There is some fan overlap among these social channels.

** Based on the combined Facebook, Twitter, Instagram, Vevo, and Vine audience of Britney Spears, Kendall and Kylie Jenner, Kim Kardashian-West, and Katy Perry as of April 23, 2015. There is some fan overlap among these social channels and celebrities.

Cautions Regarding Forward-Looking Statements

This press release contains certain "forward-looking statements" related to the business of Glu Mobile Inc., including statements regarding the expected launch date, features and distribution breadth of the game Glu is developing with Britney Spears and, that the game will resonate tremendously with her nearly 90 million* multi-generational social followers around the world. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Britney Spears; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms; and the risk of product delays. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as BLOOD & GLORY: IMMORTALS, CONTRACT KILLER, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, and TAP SPORTS BASEBALL, and branded IP games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, and HERCULES: THE OFFICIAL GAME, on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside of Seattle and in Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at Facebook.com/glumobile.

BLOOD & GLORY, CONTRACT KILLER, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.

Contacts

Media:
Glu Mobile Inc.
Jason Enriquez, 415-800-6263
PR@glu.com
or
Investor Relations:
ICR, Inc.
Seth Potter, 646-277-1230
IR@glu.com

Glu Mobile Inc.