Gillette Lounge and Pantene Salon to Pamper NFL Draft Prospects and Their Families before Their Big Night

P&G Brands will Provide Free Makeovers, Hairstyles and Fresh shaves and styles to Top Draft Prospects and their Families before they hear Their Names Called at the 2015 NFL Draft

CHICAGO--()--As the future stars of the National Football League and their families arrive in Chicago to prepare for one of the biggest accomplishments in sports – hearing their name called by Commissioner Roger Goodell on Draft night – Gillette®, Old Spice® and Pantene® are teaming up for the first-time ever to provide beauty and grooming services to more than 28 prospects and the family members that have supported them throughout this incredible journey.

“So many of our players and their families use these products in their everyday lives, this is a unique way to introduce the next generation of players to one of our top corporate partners in a meaningful and engaging way.”

The Gillette Lounge and Pantene Salon will serve NFL prospects and their families on Wednesday, April 29, and Thursday, April 30. Together, they will receive makeovers, hairstyles and clean shaves so they look their best for the biggest moment of their lives. NFL prospects including Landon Collins (defensive back, University of Alabama), DeVante Parker (wide receiver, University of Louisville), Danny Shelton (defensive tackle, University of Washington) and Trae Waynes (cornerback, Michigan State University) are amongst the players planning to spend quality time at the Spa with their family members including the moms, dads, brothers, sisters, and grandparents that play such an important role in their young lives. Projected Top Ten selection Landon Collins is looking forward to treating the most important person in his life to a day of pampering.

“My mother has been there for me every step of the way, sacrificing so much as I was growing up, even relocating the whole family in advance of Hurricane Katrina 10 years ago,” said Collins. “Being able to bring her to the Pantene Salon to enjoy pre-draft pampering is just one small way I can say ‘thank you’ for all she’s done for me. I couldn’t imagine having anyone else by my side during this very special time.”

While at the Gillette Lounge and Pantene Salon, the draftees and their families will be treated to an array of complimentary services and treatments to get ready for the NFL Draft from some of the top stylists in the Chicago area including Ishmael Coye, owner of Hyde Park Salon, and make-up artist Candace Corey.

“For an NFL prospect, his family has been his biggest cheerleader - from the first time he put on the pads, through his college career, and now as he prepares for the NFL Draft. Our brands such as Gillette and Pantene are also known for being there during everyone’s journey through life and its big moments such as this,” said Janet Fletcher, Director, Sports Marketing, P&G. “We’re excited to support these players and the family members during such a pivotal moment in their lives by providing a place to relax and prepare to join the NFL family.”

Gillette Lounge

The Gillette Lounge will help top NFL prospects and their family members relax as they enjoy the world’s best shaving technology with Gillette’s Fusion ProGlide with FlexBall Technology and the new 2-in-1 Shave Gel Plus Skincare leaving their skin soft and smooth and ready for the big night!

Old Spice Styling Den and “Smellcome to the NFL” Kits

Old Spice, the “Greatest Smell in the NFL,” lives up to its purpose of helping guys navigate the seas of manhood by equipping future NFL stars with the scent and confidence necessary heading into Draft. Old Spice barbers will provide prospects with final grooming touch-ups and hair styling from Old Spice Hair, a full range of shampoos, conditioners and stylers, as well as the new nature-inspired Fresher Collection scent line-up, that allows guys to smell as fresh and masculine as the great outdoors. Additionally, Old Spice will gift newly-minted rookies with Old Spice “Smellcome to the NFL” Kits, helping them maintain that “Draft Day” freshness well into the season with Old Spice Hair Care and Styling Products and the Fresher Collection.

Pantene Salon

What goes hand-in-hand with a fresh look? A new do of course! While visiting the Pantene Salon, the ladies will be treated to a Strong Style featuring the Pantene Pro-V line of products. The Pantene Salon will have all the ladies covered so they can look gorgeous for Draft night.

“We are excited to have our partner P&G activating around one of our key pillar events, the NFL Draft,” said Renie Anderson, SVP Sponsorship and Partnership Management, NFL. “So many of our players and their families use these products in their everyday lives, this is a unique way to introduce the next generation of players to one of our top corporate partners in a meaningful and engaging way.”

About Gillette

For over 110 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave prep (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com/en/us/shop-now.aspx.

About Old Spice

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.

More on Old Spice can be found at OldSpice.com and on Twitter (@OldSpice), Facebook (Facebook.com/OldSpice), YouTube (YouTube.com/OldSpice), Instagram (oldspice) and Tumblr (oldspice).

About Pantene

The Pantene® Pro-V line includes 21 collections that help provide all women with healthy, beautiful hair. The current Pantene® Pro-V offerings include: Expert Collection Advanced+ Keratin Repair, Expert Collection AgeDefy, Anti-Breakage, Aqua Light, Beautiful Lengths, Classic Care, Color Preserve, Curly Hair Series, Daily Moisture Renewal, Everlasting Ends, Expressions, Heat Shield, Ice Shine, Nature Fusion, Repair & Protect, Smooth, Stylers, Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Pro-V technologies advance with the help of the Pantene Hair Research Institute (PHRI). The Institute, established in 2012, is the modern incarnation of Pantene’s commitment to partnering with leading hair health experts by joining 12 leading independent hair scientists with 7 senior P&G scientists to further what is possible in healthy hair care.

Pantene products are available nationwide at drug stores, food stores and mass merchandisers. Pricing is at the sole discretion of the retailer. Suggested retail prices for products range from $3.99 to $18.99 each.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contacts

P&G
Sarah Pasquinucci, APR
+1-513-983-2324 / +1-513-497-2148
pasquinucci.sm@pg.com
or
Taylor
Robyn Fink, +1-212-714-5740 / +1-954-592-6776
rfink@taylorstrategy.com

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