New ‘UNBROKEN’ Line of E-Liquids Derived from Real Fruits of South America

Launch Party Held Today at the Henley Vaporium in New York City

CHARLOTTE, N.C.--()--Available only at vape shops and through authorized wholesalers, the new UNBROKEN line of high-end U.S.-made e-liquids are derived from rare botanical extracts from Brazil and the Amazon rainforest.

“We have invested significant time and resources into developing Unbroken, which is aptly named because it is unmatched and unsurpassed in the market today”

Offered in five exotic all-natural flavors with four nicotine strengths (0 mg, 4 mg, 8 mg and 16 mg), UNBROKEN e-liquids will retail for $23.99 and are equipped with easy-grip glass drippers giving vapers the flexibility to fully customize their own vaping experiences.

Click here or visit http://bit.ly/UnbrokenVape to view or download a video of UNBROKEN.

“We have invested significant time and resources into developing Unbroken, which is aptly named because it is unmatched and unsurpassed in the market today,” said John Wiesehan Jr., CEO of Mistic, a leading independent vapor products company and maker of UNBROKEN. “Adult vapers looking for a new experience can feel like they are being transported somewhere in the Amazon rainforest with our full line of exotic flavors, providing a truly exceptional vaping experience.”

Made in the U.S. in an ISO 8/Class 100,000 clean room facility, each UNBROKEN e-liquid is encased in an attractive retro-styled, green-colored 30 mL child-resistant, tamper-proof bottle and available in five distinct flavor profiles:

  • Raw: Extracted from the pitanga (pi-tang-guh) fruit of the coastal region of Brazil, Raw captures a delicate fruitful flavor with a hint of sweet, sugary cherry. Indigenous inhabitants of Brazil use pitanga as a source of Vitamin C and calcium.
  • Rain: Made from the fruit of the cupuacu (coop-wah-a-sue) tree, which is grown in the northern region of the Amazon, Rain boasts a flavor blend of pear, banana, chocolate and passion fruit. The cupuacu fruit is harvested once it has “rained” down and fallen to the ground.
  • Aurora: Derived from the carambola (kar-uh m-boh-luh) fruit, or starfruit, of northeastern Brazil, Auroa’s understated, ultra-unique sweet citrus flavor can be compared to a mix of apple, pear and grape with caramel and sugary nuances.
  • Haven: Developed from the guarana (gwahr-uh-nah) fruit of the northern Amazon region of Brazil, Haven gives the full flavor of green apple with a touch of guarana, a taste that is round, rooty and berry-like. Guarana produces small coffee bean-sized seeds that look “like the eyes of the people” and has a main ingredient that is identical to caffeine.
  • Root: Derived from the jabuticaba (ja-boot-i-caba) fruit of southeast Brazil, Root has strong grape and berry-like undertones and captures a unique tropical taste while remaining sweet with an sub-acid tang. Jabuticaba grows from the trunk of the tree up to the branches.

A launch party for UNBROKEN is scheduled at the Henley Vaporium’s SoHo location at 23 Cleveland Place in New York, NY on Wednesday, April 29.

About UNBROKEN

UNBROKEN is a high-end line of U.S.-made e-liquids produced by Mistic® E-Cigs, an independent manufacturer of high-quality vapor products, under the direction of its parent company, Ballantyne Brands. For more information on UNBROKEN, visit www.UnbrokenVape.com.

Follow on Twitter @UnbrokenVape and Instagram @UnbrokenVape.

About Henley

Henley is a leading retailer of premium, best-in-class vaping products, including regulated mods, tanks and clearomizers, mechanicals, rebuildable atomizers, and e-liquid. The company has made a name for itself, perhaps most notably, by opening the first vape shop and lounge in New York City, The Henley Vaporium, a unique 2,700 square foot space located in SoHo. Part retail store, part education center and part social hub, the Henley Vaporium features a large sampling bar with hundreds of e-liquid brands and flavors, an expansive lounge and performance space, and an outdoor garden. The company is in the process of expanding its flagship operation, opening more retail stores, expanding its e-commerce offerings and developing new and ground-breaking products. For more on Henley and its store locations, visit www.henleyvape.com.

Contacts

PondelWilkinson
George Medici | gmedici@pondel.com
E.E. Wang | ewang@pondel.com
310-279-5980